Color is a complex language, it has emotional expression, sometimes it makes people feel elated, and sometimes it makes people feel thrilling. In addition to visual effects, color also affects sensory organs. For example, yellow reminds people of acid, soft color is touch, and fragrant color is smell, which can prove how complex and diverse the influence of color on people's psychology and physiology is.

Therefore, business card designers should first understand the corporate image of each company when they are engaged in the conventional combination of colors. Color is a combined medium, and the strength of color lies not in the size of area, but in the influence of regular configuration; The hue of color comes from the characteristics of color, and can also be obtained according to the size and position relationship of hue.

Modern people have no color taboo, but TINT, who turns to pursue individuality, can successfully master the application of business card color as long as it can combine the strong feelings felt by consumers. On the other hand, if the power of color to people is not fully utilized, or the color tone is wrong, then no matter how well the content is arranged, it will not attract everyone's attention to the content of the business card.

Therefore, when choosing the color of primary color paper for business cards, we must think carefully with design creativity, otherwise the spread business cards may damage the image of individuals or enterprises.

design performance

Decorative frame and shading are the elements of graphic design; In the design of business cards, it is not an essential material, but mostly used for decorative purposes.

Business card design should first attract the attention of the other party, so that the other party can concentrate on understanding the content of the business card; Therefore, writing clear lines or shadows on business cards is sometimes defensive and sometimes challenging. Take decorative frame as an example, the role of decorative frame in arrangement is to control the other party's vision and achieve the purpose of understanding the content; However, if the shaping of the decorative frame is too strong, it will constantly stimulate the readers' eyes and divert their attention.

Therefore, the decorative frame of the business card should have no resistance, and the soft lines are better; Then induce the line of sight to move to the internal theme.

Since the main purpose of decorative frame and bottom spinning is decoration, the principle of not affecting the text effect should be used in color application; Only by distinguishing the relationship between master and deputy can we get clear business card works, otherwise the text will be mixed with decorative frames and shading, which will have the opposite effect on reading.