Online and offline continuous visitors

What businesses should do most is to upgrade their stores. Online platform can do: Little Red Book, a certain sound and a certain video conform to the pioneering way of the new era, and even gradually replace the traditional way of the old era. Offline can be combined with active synchronization lines for push, preheating, recursive introduction and cross-industry.

Alliance cooperation

If a store wants to succeed, it needs constant visitors to screen out the right people. The customer era is progressing, and the store planning needs to be upgraded.

Understand the user base of the store. User groups refer to people who adapt to store consumption.

Shops usually change themselves to conform to consumers' habits. Need to know which project features of their store are suitable for them. For example, 6k- 10k is an independent urban woman and the backbone of American consumption. They will choose professional products with good quality and good effect. 3k-4k is a girl who just graduated and entered the society. Beauty salons will cultivate such customers' demand for "beauty". Most of them are elderly rich people. The beauty salon will do it for them.

Create store differentiation

Repeated consumption by customers will cause aesthetic fatigue to products or stores.

A store that is good at retaining people will strengthen its own characteristics and create differentiated stores for different services in the market, which is enough to retain customers' hearts.

For example; In the book corner of the lounge, you should also pay attention to the crowd. There are flowers in the shop. It is very comfortable to enter the door. Combs are protected by release paper, which can take care of customers' choice of music. You should choose to chat according to the crowd, and customers' troubles should be dispelled. Sanitary napkins are all white, and there are special people to clean them.

Do a good job in-store after-sales visit

After-sales return visit is also the end of a customer project in store service.

When customers go back that day, they must send a message to pay a return visit to each customer at least four times.

The first time is to provide professional knowledge and tell customers what the effect will be. The second time is to ask what effect the first experience will have.

The third time is the effect feedback after seven days.

The fourth time was a half-month and one-month follow-up.

Reasonable card design needs to be planned in combination with the actual environment of the store.

Tuoke Card: Low design cost, low cost for users to choose experience projects, easy to package into activities, and can expand the influence of stores through online publicity.

Consumer card: the price should not be too low, the cost performance is high, and the experience items are diversified, so that customers can spend again and again.

Sub-card: according to the user groups used in the project, card items with multiple fees are formulated, and the difference between single and multiple prices will facilitate payment.

Savings card: gradual discount. The more customers recharge, the higher the discount. Design member days or points and activities, and set time limits to avoid unused cards.