It is said that the cost of developing a new customer is five times that of maintaining an old one. May wish to do a good job in after-sales service, retain old customers, deepen customers' impression of beauty salons from a deeper level, turn customers' impulsive consumption into rational consumption, and win customers' recognition. After experiencing the storm of market competition, the beauty industry has grown from a chaotic state ten years ago to a more mature industry, from the initial concept renovation to franchise chain, and has experienced a cruel price bloody battle. Finally, most operators understand that only high-quality service is the magic weapon to retain customers. For those new operators or prospective operators who have just entered the beauty salon market, apart from considering how to quickly beat their competitors and seize the market through their own advantages and details at the initial stage of opening, have they seriously considered the planning and design of after-sales service of beauty salons, which is regarded by beauty salons as tricky and "tangible investment and intangible return"? So how should we plan the after-sales service of beauty salons? Before preparing for after-sales service, let's take a look at what we have sold. As a typical service industry, beauty salons provide customers with tangible and intangible services. For example, a lady was very upset because she had pimples on her face. After coming to the beauty salon, she received a course of acne care and her skin improved obviously. This lady is very happy. Then, the acne care project in the beauty salon is helpful to this lady's skin, which is obvious to all. This is a tangible service. At the same time, if the lady is satisfied with the beautician's skills (techniques) after receiving acne care, she will have a good impression and trust on the beautician, and will probably plan to come to the store again and become a repeat customer. The next time she comes to the store, because she likes a beautician's method, she may ask a beautician to serve her by name. After a period of time, the skin condition of the guests has been obviously improved under the careful care of the beautician. When the guest's skin is cured, her friends will ask her where she made it, so that she will introduce new guests to the store. After the reputation of the beauty salon goes out, new guests will come to the store. In this way, the contacts in the store will continue to expand, and gradually there will be more and more regular customers in the store, and the business in the store will get better and better. Then, this phenomenon of guests taking guests depends largely on intangible service, because the professional skills and service attitude of beauticians need customers to feel. Whether we sell tangible services or intangible services, we need to enhance the value brought by services and inherit and develop. Then, after-sales service is particularly important. Beauty salons generally have three modes of operation of after-sales service: first, there is no concept of after-sales service, and after-sales consultation and maintenance services depend entirely on the planning scheme and related support given by beauty product manufacturers. This kind of beauty salons are basically franchisees of beauty companies who act as agents for facial makeup products. This can save the cost and energy of operators, but at the same time there are hidden dangers of operators reducing the quality of service, because it is difficult for headquarters to prescribe the right medicine according to the actual situation of beauty salons; The second is to improve the service of beauty salons and participate in market competition with after-sales service as a weapon. Obtain customer loyalty through after-sales service and realize the operation mode of occupying the market. For example, send birthday cakes on customers' birthdays, or organize beautiful customers to hold social parties and so on. However, it is difficult to measure the input cost of long-term after-sales service and the short-term income in the current period, and there is a high risk of service cost; Third, after-sales service is regarded as the service guarantee of beauty salons, and it is also regarded as another saleable "commodity" of their own beauty salons, which is widespread in large club beauty salons, that is, the establishment of a special customer service department not only ensures the after-sales problem of beauty salons' services, but also gains the trust of franchisees by solving customer problems for them; And establish word of mouth through various channels, so that joining becomes another profit creation point for operators. But this model is suitable for beauty salons with certain economic strength and mature management. If it is out of control, it will lead to the contradiction between after-sales service profit and the overall service improvement of beauty salons. In foreign countries, the after-sales service of beauty salons is extremely perfect. But in China, beauty salons are still in the primary stage of market competition. The blind commitment of enterprises and the low level of market consumption make customers form the view that they should experience good service in beauty salons while going to them, and think that the after-sales service of beauty salons should be free. Therefore, operators can't improve after-sales service with high input and low output, blindly become bigger and stronger, and can't reduce service costs by reducing service quality. In order to build customer loyalty, you need a set of strategies to help you understand and meet customer needs and expectations. One of the strategies is to find ways to look at your beauty salon through the eyes of customers. It is usually not enough to conduct a questionnaire survey first and let customers mark their choices from it. In addition, is there any place for customers to write down their opinions?