According to the present situation of the thermos market of Prospective Industry Research Institute, the demand for different grades of thermos products in the domestic market is increasing, the penetration of foreign famous brands into the domestic high-end product market, the competition in the whole industry is intensified, and the brand awareness is getting stronger and stronger. Taking Guangdong Chaoan Bao Si Company as an example, aiming at creating "the first cup in China", the company positioned its products in the high-end market and conducted differentiated competition. At present, the Bao Si brand stainless steel thermos cup produced by Guangdong Chaoan Bao Si Company has established a foothold with foreign brands in the high-end market.
The existing stainless steel thermos cup manufacturers in China are mainly concentrated in Yongkang and Wuyi in Zhejiang and Chaoan, Jieyang and Xinhui in Guangdong. China has become the main producer and exporter of stainless steel thermos cups in the world, and it is also the market with the highest consumption level of stainless steel thermos cups in the world. But for the local thermos enterprises in China, it is not only the competition of thermos brands, but also the battle of how to meet the needs of consumers, which is also the key to test the thermos enterprises in China.
According to the analysis of the characteristics of the consumption market of thermos cups, relevant data show that the consumption market of thermos cups in China is mainly concentrated in office workers, students, car owners, the elderly and a few people with luxury goods and health care functions. Among students and office workers, the main function of thermos cup is convenience, exquisiteness and heat preservation, followed by moderate price; The owner mainly requires high quality and function of the thermos cup, so the high-grade automobile thermos cup is derived. The elderly pay more attention to health and safety; In luxury goods, the consumption of thermos cups is mostly gifts. These are the characteristics of the thermos cup consumer market.
In recent years, with the constant change of market consumption, people's health care function of thermos cups has also changed, especially the thermos cups with health care function, which also indicates that there will be greater market consumption in this new market consumption field. Of course, for thermos companies, while doing a good job in the mass market, they should also pay attention to and tap the needs or potential needs of niche markets, which may be the key to expand the new round of marketing growth of thermos products. For example, the family mug, which is based on the concept of health preservation, is a manifestation of functional application.