Officially, the broadcast completion rate is the number of complete broadcasts. In other words, the ratio of the number of plays to the number of plays is the play rate. The skills to improve the broadcast rate are as follows:
1, don't drag your feet at the beginning, just cut in. Users may only need 3s to judge whether to read or not. If they procrastinate from the beginning, most users will leave.
2. The structure of the script should have links. Even a script of 1 minute, even a stand-up comedy script, must have suspense/denial/doubt/expectation of "dry goods behind" to make users interested in reading it. (there will be a lot of gains in splitting competing large-size products and their own explosion videos. )
3. Pay attention to the music. Using Tik Tok's popular soundtrack, the data is usually much better than no match.
4. The picture texture of the video should be advanced, not low. The users of Tik Tok are relatively young as a whole, and the rejection rate of users will be higher for things that are too rustic.