In layout design, words are not only limited to the concept of information transmission, but also a noble artistic expression and emotional expression. In order to keep the layout style of words and the theme of pictures unified, we should make more comparisons and try to choose which fonts and which font combinations.
In the career of designers, we often hear that this font is too uncoordinated with the whole, and the whole picture feels very low. It can be said that a mature design can be seen from the choice of fonts.
The key to font selection
1. There are too many font styles, resulting in messy pages.
2. The font used is not easy to recognize.
3. The font style does not match the theme of the picture.
How to avoid the above-mentioned low-level mistakes? Here are some Chinese and English fonts commonly used in design.
Chinese font-bold
artistic style
Founder, concise, eye-catching and widely used
application area
Bold can be used as the title, and thin can be used as the text;
Bold words are strong and powerful, with male characteristics, suitable for machinery, architecture and other content;
Fine handwriting is elegant and meticulous, with feminine characteristics, suitable for clothing, cosmetics, food and other industries.
Chinese fonts-Song Style, Round Style and Calligraphy Style
Song dynasty:
artistic style
Dignified, elegant, tall and straight, beautiful
application area
Can be used in government industry, culture and art industry;
According to the actual situation, it is applied to fashion design, food culture, healthy life and so on.
Round body:
artistic style
Delicate and delicate
application area
Not particularly suitable for serious and formal occasions;
According to the actual situation, it is applied to baby design and holiday design with relaxed atmosphere.
Calligraphy style:
artistic style
Calligraphy has charm, scroll flavor and ancient flavor.
application area
Not suitable for large items;
Suitable for traditional class design and so on.
English fonts-sans serif fonts, serif fonts, handwritten English fonts sans serif fonts:
artistic style
Simple, modern, plain and relaxed.
application area
Suitable for graphic design;
It also applies to any design project, including banners, graphic design and web fonts.
Serif font:
artistic style
Elegant, exquisite and classic
application area
It can be used to design movies, fashion, posters, games, etc.
Handwritten English font:
artistic style
graceful
application area
Can be used for some jewelry flower shop websites;
Besides being used on the website, it can also be used to make some beautiful greeting cards, invitations and invitations.
Tip:
Choosing two or three fonts in the layout is the best visual effect, otherwise it will appear messy and lack the overall effect;
Bold can be used as the title, and thin can be used as the text;
Bold words are strong and powerful, suitable for the contents of industries with heavy commercial nature such as machinery and construction;
Fine scripts are elegant and meticulous, suitable for clothing, cosmetics, catering and other industries.
If you want to express shock, you can choose bold, if you want to express elegance, you can choose thin.
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