In order to ensure the solid development of the activity, we need to make an activity plan in advance, which is a written plan after comprehensively considering the relevant factors of the activity. What formats should I pay attention to when writing an activity plan? The following is my creative activity plan for the 2022 Drugstore Goddess Festival, for reference only. Let's have a look.
Creative Activity Plan of Goddess Festival in Drugstore 1 I. Promotion Background
80% of consumers in pharmacies are elderly people, and half of them are female consumers. Therefore, for the upcoming March 8th Women's Day, we should hold the March 8th Festival of pharmacies to increase sales and strengthen the external image.
Second, the promotion purpose
1, driving the performance at the beginning of the year.
2. Expand influence and shape the image of pharmacies.
3. Give back to new and old customers and society.
Third, the theme of the event
Care about women's health
Fourth, the promotion time
3.5-3.9
Verb (abbreviation of verb) activity mode
Discount, gift
The promotion content of intransitive verbs
Activity 1: Let profit bring health.
During the activity, all women's medicines purchased in our store will be given a 10% discount.
Activity 2: Be considerate and send health.
During the activity, I bought drugs in our store for a total of 100 yuan, and gave the elderly service card and on-site service. The starting number is four times, and every time you increase 100 yuan, ten times is the upper limit.
Activity 3: Health care
During the activity, anyone who buys medicine in our store for more than 500 yuan at one time will be given a special physical examination card for women.
Seven. Promotion and publicity
1. Store layout: banners, display boards and flags.
2, leaflets, DM sheets, TV.
Eight. Activity budget
(omitted)
Nine. Focus on activities
1, staffing
2. Budget control
3. Operation monitoring
4. Summary
Creative activity planning of pharmacy goddess festival II. Promotion theme:
Women enjoy health and happiness.
Two. Promotion purpose:
1. Improve the popularity and reputation of products, enhance corporate image and increase product sales.
2. Take advantage of the situation, expand the momentum, and make a big fight with a small fight in exchange for greater returns.
3. Through promotional activities, let consumers recognize and reach the name of the purchase.
4. Increase the promotion effect and increase the market share of products.
3. Promotion objectives:
Adult female.
Four. Promotion target:
Through this public relations promotion activity, the brand awareness and reputation have increased to over 90% and 85% respectively, and more than 60% of the target women have become long-term users.
Verb (abbreviation of verb) promotion scope:
Jinan urban area
Activity time of intransitive verbs:
20xx March 8th.
Seven. Location:
Quancheng square.
Eight. Purpose of the activity:
Two-way communication, * * * participation.
Nine. Campaign slogan:
Women enjoy health and happiness!
X. Form and content of promotion:
1. In the early stage, consumers were informed by a short-length advertisement (a back cover banner was made in Family Life News on March 2, 20xx) that "Hainan Yangshengtang Duoer Capsule will hold a" 888 "tracing activity in quancheng square on March 8, 20xx (March 8 Women's Day) to find a lucky woman with a" 888 "birthday" as an introduction to attract consumers. And said that there will be exquisite gifts, on-site gifts and other activities. (You can consider giving a special discount card to the "888" lucky girl, which can be made into a business card, and you can enjoy a discount of 8.88% when you buy Duoer capsules in various pharmacies in Jinan).
2. In order to save money and have a good promotion effect, we can consider making a full-color advertisement in Family Life News on March 7 (only about 15000 yuan, including giving away 15000 newspapers), and then putting 15000 copies of Family Life News in the promotion on March 8. Giving it to 15000 target consumers (if special marks are added to the advertising page, for example) may prompt more than 80% of target consumers to buy it, which can not only play the role of advertising, but also play the role of actual promotion.
3. The office of Yangshengtang organizes sales promotion personnel to distribute Family Life Newspapers around activities in quancheng square, and directly targets consumers with gift belts (only distributed to women over the age of adult, so it is necessary to emphasize the supervision of distribution personnel not to distribute them indiscriminately).
4. In the name of "Hainan Yangshengtang Duoer Capsule", "Family Life Daily" and "Jinan Women's Federation", the enterprise jointly organized and planned "I spend money, you read the newspaper", which not only promoted Women's Day on March 8, but also promoted Hainan Yangshengtang Duoer Capsule. Family Life Daily and Jinan Women's Federation are willing to support it.
In order to avoid the silence of activities, you can organize some entertainment activities by yourself, such as singing and dancing, to provide a good stage for consumers to participate and to provide consumers with small gifts as rewards. In addition, there will be some questions and answers about Duoer capsules and live hot selling activities in the middle, and finally there will be a "888" lucky girl prize-winning activity at noon (it is best to set it at a more suitable time).
6. Renting stereos, televisions and colored arched balloons will add momentum to the promotion activities and attract more female consumers to watch and participate in the activities.
7. Call Qilu Evening News, Jinan Times, Life Daily and the "news hotline" of TV and radio stations in time to provide news clues, track news reports, make free advertisements in time and publicize them to the media, and make special reports on family life news.
8. After the success of the activity, write the planning process of the activity as a case and submit it to China Business News or Sales & Market, so that "Hainan Yangshengtang" can make a comeback in 20xx and let the residual heat of the activity continue.
XI。 Advertising copy:
1. Title: I pay you to read the newspaper.
"March 8 Women's Day" is coming. Hainan Yangshengtang Pharmaceutical and Family Life Newspaper and Jinan Women's Federation will jointly hold a "I spend money, you read the newspaper" activity in quancheng square on March 8, 20xx. Please attend! Besides, there are plenty of entertainment activities and exquisite gifts waiting for you.
2. Title: "March 8" Searching for "888" Activity
In order to welcome Women's Day on March 8th in the new century, Hainan Yangshengtang Pharmaceutical Co., Ltd. will not only present newspapers in quancheng square on March 8th, but also hold "888" activities. As long as they are 19X8 born on August 8th, they are all "888 lucky women", and they can get exquisite gifts or send medicines. Please bring my ID card to "look for 888"!
Twelve. Cost budget:
Serial Number Name Price Quantity Expense (RMB) Remarks
1, the venue rent is 6000 yuan/day, 50 square meters, 6000 yuan.
2. Renting counters and shelves is 2000 yuan/day, 1 set is 2000 yuan.
3, advertising inkjet 2500 yuan/1 2500.
4. Helium balloon 500 yuan/day /2 1000.
5. Colored Arch 600 yuan/day/1 600.
6. 0.5 yuan /2000 discount cards 1000.
7, family life newspaper 3500 yuan/time 3.2 column 1 time 3500 plus 15000 newspaper.
8. Rent a home theater for 3000 yuan/day 65438+3000 yuan for 0 days.
9. Flag
10, moving cost //2000
Total cost: 36,600 yuan
Thirteen. Effect prediction:
1.20xx is the 9/kloc-0 anniversary of March 8th International Women's Day, and it is the first Women's Day after entering the new century. On this day, quancheng square is bound to be a hot scene, which will gather tens of thousands of people, plus on-site donation of 15000 newspapers, and directly hit the target consumers with more than 10,000 people to cooperate with the on-site hot sale exhibition.
2. This promotion is likely to last for about a month, and it is more likely to become a "news hotspot". Some news media will compete to report it, so that Hainan Yangshengtang will make a big splash again in 20xx and become a beautiful woman in the market of similar products.
Creative Activity Plan of Goddess Festival in Drugstore Chapter III Activity Theme:
Care for women's health, xx is with you.
Activity time:
March x, year x
Activity purpose:
Increase turnover and gross profit (pre-increased performance? )
Increase the number of new members (pre-increased number? )
Promote the repeated consumption of old members (dynamic sales ratio? )
Attract female customers and build brand image
Activity content:
Free items:
Free membership card, free birthday gift for members.
Free health handbook
Activities:
Let profit send health: XX pharmacy members enjoy a 10% discount on gynecological products!
Caring for health: Give olive skin care glycerin worth 10 yuan when shopping in 58 yuan +2 yuan. (Watch your hands)
After shopping in 88 yuan +5 yuan, I got slimming aloe gel worth 20 yuan. (Eliminate your acne, dark spots and scars)
When the purchase price is over 138+7 yuan, you will be given an eye mask worth 30 yuan. (For wrinkles, bags under eyes, puffiness and dark circles)
When the purchase amount reaches 188 yuan+10 yuan, you can get the mask with 40 yuan value. (Whitening, Fading Fine Lines, Repairing Skin)
Health care:
Female customers who spend freely can get 1 sample of "Yangshengtang Natural Vitamin E" with the computer receipt. The daily quantity is limited until it is delivered.