Not long ago, the patent application drawing of Hengchi 1, the first mass-produced car model under Evergrande, was exposed.
Although there is no color, it is not the exposure map of the real car, but we can still see the basic appearance of Hengchi 1 this car. Obviously, as the first mass-produced car built by Evergrande, Hengchi 1, a medium-sized SUV, was chosen, which can not only satisfy the Chinese people's love for SUV models, but also increase the battery life by using a larger battery pack.
However, from the design point of view, Hengchi 1 is quite satisfactory in design sense. Located in the front, the "front air intake grille" representing the traditional automobile design has not been abandoned, and the overall suspension design on the side is similar to that of GAC Chuanqi, SAIC and Great Wall Haval. In addition, the tail is still a sandwich design, and the recognition is basically not high.
Even the most crucial, real logo position, which can highlight the position of the model's name, is not seen at present, which is not in line with Mr. Xu Jiayin's style of "big (tree), big (trick) and big (wind)".
In retrospect, Mr. Xu Jiayin once put forward "four requirements" for designers: first, he should be atmospheric, handsome, sharp and aura; Second, we should have a sense of modernity, science and technology, fashion and art; Third, be handsome, cool, dazzling and beautiful; Fourth, the head, tail, body and top should be beautiful; In a word, let the whole world shine, "everyone saw it, everyone' wow'"!
If this is the only design, we can basically imagine being the designer of Bugatti Vision? GT, Lamborghini Huracan, Ferrari 6 12? Mr. Sally panov of GTO and other models has suffered many shackles.
And more importantly, judging from the design of such a model, it is not clear which benchmark model Hengchi 1 is for the time being.
At present, the main design sense of large and medium-sized new energy SUVs on the market is very recognizable on the basis of retaining its own elements. But if it is the exposure map of Hengchi 1 now, it is obviously hard to say, and consumers will never see "wow" in the future. ...
At least in terms of design sense, Hengchi 1 is probably Weimar who is barely catching up now.
Evergrande may not build cars to make money, but to make friends.
In this world, besides Mr. Luo Yonghao, the only person who advertises for himself and dares to shout "Don't make money, make friends" is Mr. Xu Jiayin.
Previously, Evergrande Health, the "responsible company" manufactured by Evergrande Automobile, released its 20 19 annual results, with company sales of 8.87 billion yuan (including member consumption of 8.265438 billion yuan), up156.4% year-on-year; The turnover was 5.64 billion, up 80.2% year-on-year; Gross profit was 65.438+89 billion yuan, up 64.3% year-on-year. However, regarding the car-making part, Evergrande's new energy has a net loss of 4.95 billion yuan.
The company makes money, but the new energy loses money. When it loses money, it almost has no turnover, and when it loses money, it is nearly three times the gross profit. Evergrande is continuing the fate of all the new forces making cars.
Evergrande completed the layout of the whole industrial chain in one year, covering vehicle manufacturing, motor control, power battery, automobile sales, intelligent charging, and travel. Moreover, we can see that with tens of billions of investment, Evergrande has connected almost the top technologies and teams in various projects of new energy vehicles.
However, in the official announcement of Evergrande Health, we can see that the debut plan of Hengchi 1 is in April. According to the production plan of Evergrande in Guangdong and Shanghai, the real listing and delivery of Hengchi 1 will be delayed to 202 1.
In the future, with the addition of Hengchi 1, there will be 14 different models. Mr. Xu Jiayin said confidently: "We (Hengchi series) dare not say that 14 will explode, but I am confident that 8- 10 will become an explosion."
Sometimes I wonder, how does Mr. Xu Jiayin define the word "explosive"? Even if the new energy model in my head is now, is it that the explosion is in addition to the model? 3. BYD Qin, Weilai es6, Weimar EX5,. S and so on. In fact, there really was no explosion.
In the new energy market, if you want to become an "explosion", according to the current thinking, you must not sell it at too high a price, you must have a heavy brand endorsement, you must have a long battery life, you must be safe and stable, and you must have a texture that is not much different from that of traditional fuel vehicles.
Obviously, from the name, Hengchi 1 is temporarily impossible.
As an explosion, it is either a memorable China (such as Borui, Civic, Passat, etc. ) or an English+number (such as H6, CS75, CRV, etc.). ). Hengchi 1, the name, whether in Hubei, Guangdong and Guangxi, or in the northeast of Jiangsu and Zhejiang, is not "nice" in pronunciation.
No one knows the metaphysics of naming.
Moreover, the key point is that Evergrande has already "exploded" in the front, and the high-cost investment makes Hengchi 1 obviously unable to become a model with a price "close to the people", otherwise it will not be able to complete the previous task of making up losses. But once the explosion is not small or at least unmeasurable, the existence of Hengchi 1 can't open the situation, and the high investment may disappear instantly.
Then, can it be said that Evergrande, which has assembled Koenigsegg's endorsement, wants to be an explosion for the people, basically making no money and making friends with consumers?
Mr. Xu Jiayin, riding a tiger is a bit difficult.
Evergrande builds cars VS Evergrande builds houses, which is a bet.
According to statistics, Evergrande Health has invested a total of 654.38+0.47 billion yuan in the field of new energy vehicles. According to the official announcement, the related total investment will reach about 20 billion yuan in 2026.5438+0 and 2022. This means that, with other losses, the starting point for Evergrande to build a car is much worse than that of many new forces now.
People should remember that Evergrande has gone through two pits. There is no need to elaborate on the love and hate between Mr. Jia Yueting and Mr. Xu Jiayin. We bought Guoneng and revived Saab 93. Now basically just buy a nominal qualification.
After 20% of the shares of Guoneng were transferred by state-owned shares last year, the news of Hengda Guoneng basically faded out of people's sight. At present, according to the excavation of relevant media, Evergrande can set up a factory in Tianjin, but at present it is caught in the dilemma of production suspension and personnel diversion. We can even speculate that Evergrande has given up its national power after obtaining the qualification.
However, it is no wonder that the national energy technology and design are backward and the qualifications are backward. Now Evergrande's official publicity has been focused on Guangzhou and Shanghai, and we don't see what Evergrande needs the state to do.
Evergrande's goal is probably to bet on cars and houses.
2065438+On August 28th, 2009, Xia Haijun, President of Evergrande Group, said at the analyst communication meeting that Evergrande would acquire land for car-making projects in various places to make up for the losses caused by investment in building factories, and would launch "buying a house and a car" to promote real estate sales in the future.
As an "assembler in the automobile industry", Evergrande plans to produce 6,543,800 vehicles in the future, with plots of land won by Evergrande in various places in the name of building cars. Of course, Evergrande is not shy about this. Projects such as Evergrande Health Valley, Evergrande Children's World and Evergrande Mansion built in Guangzhou, Shanghai, Shenyang, Zhengzhou and Tianjin are common occurrences.
Once you fail in the new energy industry, it is a big deal to support yourself by selling land. This is Evergrande's gambling mentality.
You have to say, at least in the current state, the loss of making cars is like nine Niu Yi cents of real estate profits.
It is estimated that only Evergrande can do such a thing as "buying a house and sending a car" in the future. If nothing else, from the point of view of enforceability, a Evergrande new energy vehicle with a cost of no more than 80,000 yuan is not as good as the discount given to consumers when Evergrande sells the house. Do you think Evergrande will be willing to deliver the car then?
Anyway, according to the news, Hengchi 1 appeared in April this year. Maybe in a few days, we can see the true meaning of Evergrande's first self-made car.
But now we can't expect anything new. Evergrande has a general attitude towards making friends by making cars.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.