An obvious change is that people's interest in skin care has increased. Data survey shows that more than 50% consumers pay more attention to skin care during the epidemic. Especially after 90, accounting for 56%. Compared with other age groups, the post-90s generation plays more roles in social families and is gradually becoming the main force and leader of consumption. The period of staying at home due to the increase of epidemic situation is the right time to improve the skin condition, so the period of staying at home has become the period of conditioning the skin of the public.

The demand for cosmetics has weakened and the demand for skin care has increased.

"Because of the epidemic, we all pay more attention to our physical and mental health. Wearing a mask often pulls away the emotional communication with others and also affects our psychological feelings. Because of social isolation, it is easy to produce inner loneliness and pressure, and the process of skin care can make us feel love for ourselves, and it is also a meditation process of mood adjustment. In the process of skin care, removing the mask can easily relieve defense and anxiety. These days, the world is changing rapidly, and it is impossible to control the outside world, which makes everyone anxious. However, skin care is a process that can be controlled by yourself. If you can calm down, you can not only repair the facial skin that has been stuffy for a long time, but also regain some sense of control. And it was repaired. "

Skin care tends to be rational.

Now skin care is more than just improving the value of the face. More is for skin health and solving skin problems. People can enjoy the process of skin care, achieve good health and bring a more relaxed and confident life while achieving the goal of improving their face value. This is the ideal definition of skin care effect.

People began to pay attention to the steady improvement effect of products instead of short-term effective returns, to their own skin resistance instead of relying on the efficacy of external objects, not only to the efficacy, but also to the composition of products, and to have a more independent and rational self-judgment.