During the epidemic, I worked as a full-time volunteer for several months, taking classes in IKEA Children's Park and working as a paralegal for a while, because my major was law. Because at that time, the director of the law firm took Xiao Fei to do legal help, but this so-called legal help actually violated her values. She didn't approve of this kind of thing, so she didn't want to do it anymore and left her job.
At present, Xiao Fei is doing telemarketing in a precision instrument company. It is estimated that after three months, she should not be able to complete the performance, and may need to be forced to leave. Moreover, she feels that telemarketing has no future.
Because consumption has been irrational before, even without venture capital and leeks, over the past few years, excessive consumption alone has accumulated debts of more than 90 thousand.
She feels very confused, and now she doesn't know how to make a good product and how to sell a machine. If you change your direction, you don't seem to know what to do, and because you study Buddhism, you must keep the precepts. You can't kill, steal or lie, and you can't do meat or wine. According to her, she was constantly tempted to kill, steal, go whoring and drink.
Xiao Fei once thought about making jewelry, being an online celebrity consultant, or taking a teacher qualification exam, but none of these seemed to be what she wanted to do. Later, she came into contact with a health care product and felt quite good. People around her seem to think it works after eating it, and friends also take it to test. The ingredients are true, without any exaggeration or falsehood. So now she wants to make health care products, but because most people have a bad influence on health care products, it is very contradictory, so I don't know if it is credible.
So Xiao Fei decided to join this group and asked Brother Sanjin to help her plan the direction and help her clear the fog.
Xiao Fei's current company sells atomic absorption spectrometers to determine atomic composition, but it hasn't been completed for nearly two months. It's really difficult to sell this machine by electricity. For this kind of precision instrument with high customer price, the first thing to be solved is the trust problem. If it is sold electronically, such an expensive and extremely sophisticated high-tech gadget would like to buy it for the merchants. Who will believe you? ?
So this telemarketing job has no future, not only in the wrong direction, but also unable to accumulate any skills and resources. Brother Sanjin told her to resign and leave quickly, so she didn't have to wait three months to be eliminated. ?
One of the health products that Xiao Fei wants to sell is resveratrol. According to her introduction, People's Daily and reference news confirmed that resveratrol really helps to prevent COVID-19, which can protect blood vessels from oxidation and cancer. This product is a juice liquid, which needs to be absorbed by sublingual mucosa. And a friend of hers, a military doctor, also took it for testing, and it did contain this resveratrol component.
What is sublingual mucosal absorption? This is really the first time for Brother Sanjin to hear this kind of thing.
In fact, the liquid is contained in the mouth, because gastric acid will destroy the ingredients and can only be absorbed under the tongue. For the absorption rate, except intravenous injection, the order is: inhalation > sublingual > rectum > intramuscular injection > intradermal injection > oral administration > transdermal administration.
About why sublingual mucosal absorption is better than oral absorption, Sanjinge also found some answers on the Internet for reference.
According to Miss Xiao Fei, she saw an aunt who had the same cancer as Cyndi Luo. After the operation, she "cured" the cancer through Tibetan scriptures. Now she uses this health care product to brighten her whole face by at least three shades. Of course, this content is only what she said personally. Brother Sanjin has never seen it, and I have reservations about it. But it doesn't affect me to teach her marketing.
There are different opinions on the efficacy of resveratrol on the Internet, and the United States has also studied it for many years, but there is no definite conclusion. But in any case, health care products are not myths. Brother Sanjin hasn't touched or studied it, so he can't draw a conclusion. Since she is a devout Buddhist and abides by the precepts, she can sell it if she finds it useful, at least there will be no side effects.
Doing this will be much better than making jewelry. Jewelry seems to be profiteering, but the demand is not high, not just needed. Compared with health care products, it is far from it.
As for health care products, the impression and reputation are very poor now, which has nothing to do with this.
Selling health care products, the best target is definitely the elderly. Health care products are the eternal demand of the elderly. It is very easy to grasp the weakness of human nature and make health care products. Men are afraid of emptiness, women are afraid of ugliness, children are afraid of stupidity and old people are afraid of death. Therefore, the attributes of the elderly and health care products are the most suitable, and the products derived from these pain points are profiteering.
Old people are afraid of death. Since the Qin Dynasty, Qin Shihuang has sent people to look for the elixir of life, and this demand has never stopped. Countries have also invested huge sums of money in research, various anti-aging drugs and genetic biotechnology. These are real needs.
Brother Sanjin also consulted some information. Why do people die? Because it will age. Why do people age? Because human cells cannot divide indefinitely. Why can't cells divide indefinitely? Because the number of cell divisions is limited, it is related to the length of cell telomeres, and each division will become shorter. When it is consumed, it is gone, so people will get old and life will end. Of course, there are also accidents. For example, cancer cells can divide indefinitely, and it can release an enzyme signal to make up for the telomere length of cancer cells. Scientists all over the world are using Hela cells (cancer cells) for scientific research and have developed many vaccines. If you are interested, you can find out for yourself.
Of course, whether health care products are really effective is another topic, and Sanjin Ge is not sure. But this pain point of fear of death will never stop. As long as people are aging and live a long life, that is the eternal demand. From a commercial point of view, this is feasible.
Miss Fei has only learned Tai Chi for a few months now, but she is very interested and really likes it. Now she is learning from Master. Of course, the Tai Chi she learned is an ordinary fitness Tai Chi, not the Tai Chi stunt that Master Yan Fang can generate electricity, nor the Tai Chi stunt that Mr. Ma Baoguo can rub MMA masters underground and send lightning with five lashes. ?
Based on her situation, Brother Sanjin thinks she is very suitable to mingle with the elderly and do business for them. Because Tai Chi Chuan, health care products and Buddhist cause and effect, these elements are the favorite things of the elderly. ?
She has all these materials, health+Tai Chi+Buddhism? . Around these knowledge points, we will build an official WeChat account for the elderly, collect the traffic of the elderly and sell health care products. Then you can use celebrity cases who are currently taking this product to endorse health care products.
Offline+WeChat official account+WeChat, and then do online fission. ?
Offline is to promote this official WeChat account, with health+Taiji+Buddhism as the core highlight, and then you can send some small gifts to let the elderly pay attention to the official WeChat account. ?
The choice of gifts is very important, with high premium, low cost and easy to carry. Otherwise, eggs and paper are difficult to store and claim, although the cost is low, many old people like to use them.
So portability is very important, such as this:
Not necessarily related to Buddhism, but most old people are interested in Buddhism and full of respect. Xiaofei's official WeChat account content has this level. ?
Or this kind of cheap jewelry seems to have a high premium:
Scan the code to pay attention to the official account of WeChat, and then add WeChat to get one.
Then drag them into the community and teach them to set up the official WeChat account. The articles and videos made by the official WeChat account can be thrown away in the group later. Then do fission and let them pull other old people into the group, what benefits can they get. For example, the purchase of health care products can be discounted, and the cash 100 yuan will be reduced if you bring 100 people.
Customer selection is also very important, not those who are very old, but middle-aged and elderly people, 50-70 years old. Otherwise, I am too old to use mobile phone WeChat or do marketing. Do middle-aged and elderly people aged 50-70 use WeChat much? More! ?
If you don't believe me, you can open WeChat and search for the keyword "old man" in the official WeChat account, and a lot will come out.
Lottery activities can often be held in groups, such as giving out red envelopes and sending eggs to the biggest one. Or the first three eggs, tissues ... all kinds of cheap gifts. Once there are new articles in the official WeChat account, throw them into the group, and then answer the health-related knowledge of the elderly appropriately in the group. For example, how to eat is healthy? What are the online rumors? How do the elderly exercise healthily? Then take these questions and answers as the material, make a fuss and recycle them.
What do the elderly lack most? What is lacking is companionship. Holding a group of old people is a kind of companionship, and then Phillips' concern and warmth for them is also a kind of companionship. In fact, when the elderly have a high degree of trust in Xiao Fei and are grateful, they will promote health care products and then pay the bill with a high probability. Don't promote the product in the early stage, just be good for the product.
After a while, when they trust themselves enough, it's time to introduce the benefits to everyone, and introduce the latest benefits of our company, XXX high-tech biological extraction, to all the uncles and aunts. . . Move out celebrity-related endorsement news, articles and videos. For orders before 10, buy 3 for all 1, and so on.
The incubation period of goodwill for offline sales of health care products is generally 3-7 days. Phillips cultivated a good impression on the Internet. It takes a long time, and half a month-1 month is enough.
How to cultivate goodwill? Goodwill is to make the old people feel that Xiao Fei is good to them. Very common in Dolara. Say hello and share more health knowledge. Tell me about Buddhism, and send some videos of Xiao Fei and his sisters discussing Buddhism, playing Tai Chi and so on. In addition, you can also share the knowledge of dispelling rumors and preventing fraud, which is also very important and valuable. ?
The group name can be called: middle-aged and elderly health management group. ?
How do you say push and drainage?
Uncle/aunt? Hello, I am a Buddhist enthusiast and the person in charge of health management for the elderly in the official WeChat account. Now I'm going to promote it, and I'd like to invite you to pay attention to our official WeChat account, learn more about health knowledge and dispel rumors. You can follow us by scanning this QR code with WeChat! Add me to WeChat after paying attention, and I will send you a XXX gift as a thank you!
Find a canteen in a high-end residential area to cooperate in drainage. Put a QR code there and let the boss say that when he sees the old man, he can scan the code and contact the person in charge to get the gift. The gift can be provided by himself, which can be the bracelet and high-premium jewelry mentioned before.
It can be said that if you buy over XX yuan, you will get a gift by scanning the code. In this case, for merchants, the unit price of customers has also increased, and both sides can win. But only one order is supported. This point should be made clear.
As long as the products are not fake, as Xiao Fei said (Sanjin Ge only teaches marketing and doesn't know about products), the flow of the elderly in the community has been cultivated, and there are many ways to realize it later. Old people's shoes, health tea, honey and the like are all quite easy to realize. It is impossible not to make money. Don't underestimate the flow of the elderly, and don't underestimate the sales of health products. Most of these people are making money in a low-key way.