One must master: Photoshop
Whether it is advertising design or graphic image processing, photoshop is basically a software that must be learned. A photoshop can basically solve most image design problems, deal with advertising design, and photoshop can also do post-photography and creative synthesis. Photoshop basically deals with bitmap images, which can basically solve most bitmap-related problems. For designers, to understand a bitmap processing software, they also need to learn a vector image processing software. The advantage of vector image processing software is that no matter how the image is processed, it will not cause the image to be unclear.
Choose mastery: CorelDRAW
CorelDRAW is a vector image processing software, which is widely used in design industry. CDR software provides professional designers and drawing enthusiasts with the design of color pages, manuals, product packaging, logos and web pages. The intelligent drawing tools and brand-new dynamic guidance provided by the software can fully reduce the difficulty of user's manipulation, make users create the size and position of objects more easily and accurately, reduce the click steps and learn the software faster.
Choose mastery: illustrator
Similar to corelDRAW, illustrator is also a vector image design software. AI and PS are very similar in interface. As two design softwares of adobe, they have good interactivity. If you have studied photoshop in the early stage, it will be much easier to learn illustrator in the later stage. Many operations in photoshop are also very practical in illustrator. For CDR and Ai of advertising design, try to learn one. Although PS is very powerful in image design, many of them need vector graphics, such as logo design, so if you want to do advertising design, try to learn a bitmap processing soft armor and vector graphics processing software.
@ 囎囎囎, at present, the best software for advertising design is Photoshop, short for PS, and collocation.
AdobeIllustrator(AI) can make any form of advertising graphics according to personal ability.
The PS software itself is quite perfect, supplemented by various third-party plug-ins and filters. , you can make more complex advertising pictures.
Thank you for your invitation.
@ Knock knock knock knock knock knock
I used to be a designer of half a bucket of water, and worked in graphic shops and advertising media companies. Talk about some personal experiences! Avoid detours.
In graphic shops, ordinary customers generally make light box shop signs, banners and so on. These are all prepared by the material library, or Taobao buys some materials and applies them directly, not to mention the design. Skilled operation of PS and Ai software is required.
Small media companies are more demanding. PS is mainly an image processing software, which can be used for matting, color matching, retouching and typesetting.
Ai belongs to graphic software, which can be used for logo design and layout design, and these two softwares belong to a software company, with compatible materials and convenient use.
Large media companies need to make single-page leaflets, folding leaflets, brochures, body advertisements, handbags, paper cups, project fence advertisements and newspapers.
In addition, short videos are also very popular now, and Pr and Ae are also compulsory courses for designers.
Network communication: banner (long advertisement) is needed. If it is an online shop design, you need to know the design of the detail page, the main picture and the first focus poster. Baidu bidding is similar to the landing page advertisement in the circle of friends.
To sum up, if you are a professional advertiser, Adobe family bucket is enough. Amateur response to Mito Xiu Xiu, band-aid and manuscript top design are simple and quick.
Generally speaking, CorelDRAW software and ai software are vector graphics production software, such as PS, but they are not powerful, only suitable for image processing, and the pixels are not high.
1, photoshop is one of Adobe's most famous image processing software, which integrates image scanning, editing, image production, advertising creativity and image input and output, and is deeply loved by graphic designers and computer art lovers.
2.AdobePageMaker is an ideal partner for graphic designers and producers. This software is mainly used for graphic editing. The menu is all in Chinese, and the interface and tools are very simple and flexible, which is very convenient for beginners to use. Therefore, at present, many advertising companies, newspapers, plate-making companies, printing plants and so on. Pagemaker is used as the first choice software for graphic layout; The use of Pagemaker simplifies the backward and rough manual design-coloring-manual plate-making process of designers on the computer into one step, and at the same time saves a lot of precious time for design and expands the thinking space. Moreover, the producers are also freed from heavy physical labor, which is really a software with the best of both worlds.
3.CorelDRAWGraphicsSuite has extraordinary design ability, which is widely used in trademark design, logo making, model drawing, illustration drawing, typesetting, color separation output and other fields. Its popularity can be illustrated by facts. CorelDRAW is almost installed on PC computers used for commercial design and artistic design.