Without food, people can live for ten days, while without water, people can only live for less than two days. Water is the source of all life, and there is hope with water.

China's beverage industry has entered the market. Speaking of water, the advertisement of "Nongfu Spring is a little sweet" is more touching than other mineral water and drinks, and its founder, Mr. Zhong Zhong, mainly relies on his own natural mineral water, and other drinks are also famous, becoming the first person to sell water.

Tie up your hair and dare to think and do it.

Zhong Qi is a native of Zhejiang, and his family is also a traditional intellectual family. Zhong You is a very conscientious intellectual. But he was framed and sent to the lower class, and his family was greatly hurt.

At that time, he was only in the fifth grade, but he had to put down his schoolbag and start working. At first, he was a mason and carpenter student. Later, he returned to China to start a business.

Because I dropped out of school too early, I was born in an intellectual family, but I didn't have a long education, so I didn't even know some basic knowledge.

1977, after the resumption of the college entrance examination, Zhong Zhong tried the exam. As expected, he failed. So, under the persuasion of his parents, he went to the University of Electronic Science and Technology of China to study. Like many young people, Zhong Zhong met many ambitious young people in RTVU. Young people appreciate and help each other. One of them is Jack Ma, a famous man.

At first, Ma Yun was admitted to Hangzhou Normal University, but he finally realized his college dream. He entered Zhejiang Daily and became a reporter. During his work in Zhejiang Daily, he made many like-minded people and accumulated many contacts for his future career.

Later, after the reform and opening up, the state established Hainan Special Economic Zone, so many people went to the sea to do business. Seeing that people around me are doing business, I can't bear to go to the sea to make money, so I quit my job and started my own entrepreneurial journey.

After arriving in Hainan, he raised mushrooms first, and then shrimp. A lot of tossing, making little money. Later, he found that in Hainan, many people like to drink nourishing soup cooked with local fish and turtles. Seeing this, he decided to make a health care product.

From 65438 to 0993, Zhong Shanshan established Yangshengtang Co., Ltd., focusing on the production of health care products such as onychomycosis pills, which became all the rage in a short time. It was sold all over the country in a short time, and soon earned the first bucket of gold100000 yuan. Later, Zhong began to buy several companies.

He has experienced many setbacks since childhood, and these setbacks have honed his extraordinary perseverance. In the later entrepreneurial process, this also stimulated his desire to make money. He is good at observing life. He catered to local tastes in his career. Where there is demand, there is market. This also began his life.

Have a keen sense of smell and find business opportunities.

Zhong Shanshan, who has a successful career, is still alert to danger when it is safe. He believes that health care products are not a product that can be developed for a long time. He soon began to pay attention to the water industry.

1997, Nongfu Spring was born. Based on the reporter's experience at that time, Zhong Zhong knew marketing very well and was very handy to use. Therefore, he broke out his own world in the drinking water industry.

But after entering the drinking water industry, they met Wahaha, who monopolized drinking water for a long time, but Zhong Zhong was not afraid. He is confident that he is the best in the industry. He has repeatedly challenged the aristocratic status of this industry and has also been impacted by his peers.

At that time, the Beijing Times also reported on this. Among them, 76 people directly pointed out that the quality of Nongfu Spring was not up to standard and immediately became popular in the industry. Zhong Zhong is a journalist. He is familiar with the routine of reporters and is not easy to mess with. He fought back many times. Although the loss was inevitable after the incident, Nongfu Spring was saved.

Therefore, Zhong Zhong launched a struggle against natural water and made his own statement. He is determined to make natural water. This directly offended the whole industry, but there is controversy and there is heat. This declaration made Nongfu Spring famous.

Later, Zhong Zhong wrote a famous advertisement, that is, "Nongfu Spring is a little sweet". 1999 Nongfu Spring introduced "We don't produce water, we are just porters of nature". Although this made Nongfu Spring offend the whole industry overnight.

In particular, the struggle with Wahaha in the water industry has met the curiosity needs of consumers. The market has been further expanded and its market share has been continuously improved. Unconsciously, it has become the first brand of bottled water in China.

With its excellent business acumen, Zhong Shanshan's popularity in the beverage industry has further expanded, catering to the needs of buyers and starting to manufacture natural mineral water. All this is because he took precautions and entered the beverage industry. Only when we entered the beverage industry did we get where we are today.

The stronger the wall, the stronger the foundation.

So far, the bottled water market in China is still dominated by low-end products, accounting for 70%. With the continuous upgrading of consumption, the high-end bottled water market has gradually become prominent. Zhong Heng also realized this problem, so he began to actively lay out high-end water business.

Nongfu Spring has launched high-end glass bottles and high-end water in recent years. Nongfu Spring's high-end water appeared at the international conference and became a typical representative of the domestic bottled water market. Nongfu Spring is also constantly challenging the high-end water industry. This strategy has put Zhong Zhong on the right path.

Nongfu Spring began to pay more attention to its own brand, and then began to vigorously promote its own water source with great fanfare. Nongfu Spring also specially photographed billboards for its water source, the most famous of which is Mount Emei in Sichuan. "Every drop of water has its source", which gives full play to the environment of good mountains and good water and makes consumers like it more.

With the promotion of water sources, Nongfu Spring seems to be the representative of natural mineral water, and its sales volume is naturally increasing rapidly. In recent years, Nongfu Spring has achieved a profit of 20.9 billion yuan, but it is also far from its competitive brands. Nongfu Spring has always been the first bottled water in China market.

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After years of hard work, Nongfu Spring has always been an excellent product in the market. Today's success is due to Zhong Shanshan's grasp of key factors such as product quality, brand culture and water source, which makes consumers like this drink. In the era when people pay more and more attention to healthy development, Nongfu Spring has always been the object of people's attention.

Success will never happen overnight. Zhong Zhong made many attempts on this road, had setbacks and bumps, but finally ushered in his own happy ending.