1. What are the skills to improve the store sales rate?
(1) Improving operating efficiency is generally expressed by labor productivity or the output of each person's working hours;
(2) Improve price efficiency.
(3) Reduce transportation and marketing expenses.
2. What is the sales rate of Taobao?
Marketing rate refers to the ratio of live labor and materialized labor consumed in the process of commodity marketing to their labor effects.
Common percentage. Commodity marketing is an input-output system, which creates effects such as time, form, place and ownership transfer through various resource consumption (including labor, packaging, machinery, energy, etc.). ), that is, input, that is, output.
However, it is difficult to calculate the value of these effects of transportation and marketing on consumers, which is generally measured by the effect of marketing.
To improve the efficiency of transportation and marketing, we must reduce all kinds of transportation and marketing expenses, but it cannot affect the efficiency of transportation and marketing;
At the same time, it is necessary to improve output efficiency without increasing transportation and marketing expenses.
3. What are the methods of store marketing?
1. The price means
But as a merchant, if the commodity price is too low, it will lead to industry chaos, which is not conducive to the sustainable development of the store. Therefore, merchants need to consider the prices of similar goods when putting them on the shelves.
If the price of the goods you choose to put on the shelves is only a few cents lower than that of similar goods, you may be able to build your sales through price advantage.
But be sure to remember that the price of the goods you put on the shelves must be within the profit range, otherwise it will lead to chaos in the industry and the loss will outweigh the gain.
2. Share marketing
As a merchant, you can guide consumers to share goods on WeChat, and then the exposure and sales rate of goods will be gone. This will not only attract new customers, but also drive the sales of the store.
3. Group marketing
Merchants should seize this feature, when setting the group price, it is much more favorable than the price purchased separately, and buyers will be attracted when they see the group price.
Because the group is a combination of more than two people, the establishment of group buying can not only attract people, but also promote the sales of goods.
4. Coupon marketing
In the final analysis, if businesses want to increase sales, it is very suitable to think about how to increase sales from the perspective of customers.
As a customer, of course, what matters is the price of the goods. At this time, merchants can use coupons to attract customers.
There are two ways of coupons, one is store coupons, and the other is platform coupons. When there are no store coupons in other stores, you can set up store coupons to attract customers to buy them.