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brand introduction
brand introduction

Good slimming beauty chain headquarters is a chain management organization engaged in professional slimming industry, headquartered in the magic capital Shanghai. Since the establishment of 20 10, the brand has been committed to delivering health and beauty to customers. Its unique slimming and shaping system is different from the general slimming methods and is favored and followed by many women. Has its own unique business philosophy: external achievements customers, internal achievements employees. The network of franchise chains has spread all over Shanghai, Shenzhen, Anhui, Jiangsu and other provinces, cities and autonomous regions.

Good slimming headquarters has a complete brand marketing system, chain operation system, management standardization system, slimming service system and professional R&D system, and has the strength to provide franchisees with advanced store profit model, safe and effective slimming technology and professional continuous operation guidance, which provides a reliable guarantee for the profitability of terminal stores.

Li Xingxian, the founder of slimming, has more than 65,438+00 years of experience in the health, beauty and body-building industries, and is an early weight-loss pioneer who combines traditional Chinese medicine with modern technology in China. From the first generation of meridians to the second generation of acupoints. Then go to the third generation of dialectical physique diet. Li Xingxian's energy health-preserving and weight-losing method is a four-in-one dialectical physique slimming method of traditional Chinese medicine. After tens of thousands of people's tests, the effect is remarkable, the technology is mature, and it pays attention to health conditioning and is successful. Under the leadership of the company, the slimming chain has only been slimming 10 for more than 0 years, advocating the brand spirit of "slimming lives well", so that more women can have a healthy, beautiful and confident life, taking "safety, effectiveness and reliability" as the standard, taking the realization of a three-no-health life without obesity, toxicity and disease as the dream, and vowing to carry out the slimming cause to the end.

Development history

Good slimming always advocates the concept of natural, effective and lasting healthy slimming. According to China people's diet and cultural characteristics, we use its unique dialectical physique slimming method to keep healthy and slim, and strive to convey health and beauty to customers.

? Brand origin

20 10 Ms. Li Xingxian, founder of good fitness brand, founded the first slimming beauty shop in Jiangsu. At the beginning of her business, it was not smooth sailing. She is very strict with beauticians, and she won't hire anyone who doesn't have the technical methods in place. At the most difficult time, 10 customers had only three beauticians in the store.

? Develop with steady pace

20 15 with solid and excellent technology and unique concept of losing weight, customers keep coming to your door, and the existing stores can't meet the needs of customers. In order to make customers have a better beautiful experience, we have opened two direct stores, which are positioned as beauty salons to build a healthy body and solve skin problems.

? Transformation and transformation

In 20 16, we opened a number of direct stores one after another, seized the opportunity at the right time, and combined with our own advantages, transformed from the original traditional beauty salon to a professional slimming beauty institution that always put customer effect first. Clear positioning makes us stand out from many beauty salons.

? * * * Grow together

In the same year, the company also established a business school to train and promote employees to become store managers, realize internal entrepreneurship and become company partners. Provide customers with courses such as health conditioning, physical health and outstanding women, so that customers can not only get health and beauty, but also get spiritual growth and redefine the meaning of life.

? High speed development

From 20 18 to the first half of 20 19, we adhered to the business philosophy of "achieving customers externally and employees internally" and achieved professional and effective slimming results, which made Suzhou, Jiangsu blossom everywhere. Slim down There are 12 direct stores and more than 30 franchise chain stores. With years of professional knowledge and experience, it has developed rapidly in the era of the rise of health industry.

? New upgrade

20 19 upgraded the brand in an all-round way and put forward a brand-new concept of "losing weight and living a good life". The woman who dares to lose weight first is the most powerful woman. Spread the scientific concept of slimming and create a healthy and happy "third space" lifestyle. The company headquarters has launched the strategic layout of "Thousand Cities Alliance" in an all-round way, slimming down and radiating the whole country.

Brand spirit: lose weight and live a good life.

corporate culture

Vision: to become a leader in slimming industry.

Mission: Let more women have a healthy, beautiful and confident life.

Values: customer first, teamwork, honesty and trustworthiness, and the result is king.

Business philosophy: to achieve customers externally and employees internally.

Li Xingxian, the founder of Good Slimming, personally experienced the confusion and hardships of starting a business at the grassroots level, and experienced the development process of beauty salons from single store to group store to space operation. 10 years of efforts, relying on the first-line practical, systematic and upgraded management experience, and the successful cases and remarkable business achievements of 12 direct chain organizations that grew up under her theoretical system, achieved/kloc in just two years.

Li Xingxian, the soul of this system, joined hands with Meiye Coffee Company to create a "slimming champion", remolded the management concept of beauty salons with the "slimming operation system", freed the owners of small and medium-sized beauty salons fundamentally, and led them to realize the wonderful transformation from small workshop-style management to entrepreneurial management.

This system aims to guide investors in small and medium-sized beauty salons how to solve the problems of store positioning and store development in operation; At the same time, how to embark on a road to success from a small starting point. Help small and medium-sized beauty salons to establish a healthy development mechanism, form a standardized operation idea, promote the fission of single stores, and form a chain gene of store groups.

This system analyzes the root causes of various problems existing in beauty salons from a unique perspective, and teaches effective methods to get out of the predicament. For the growing beauty salon operators, it provides an effective way of thinking and management. Companies follow the principle of "say what I do, do what I say", share successful experiences, copy successful models, achieve the mentality of successful enterprises, and make their own contributions to the development of the industry.

Solve doubts-

1 customers can't accept the arrangement and guidance of the store, don't enter the store, don't bring people, customers bully the store, and the store is constantly meeting and supplementing the conditions and requirements of customers.

Thoughtful and meticulous service and high-quality hardware environment still have no customers.

The customer base is unstable and the off-season is obvious.

2. Employees' work purpose is not strong, their personal plans are not clear, they are not active in their work, and they earn wages just to protect themselves.

Employees are easily lost. Even if the beauty salon owner adopts the form of improving treatment and giving shares, it is still difficult to retain employees and often experiences the pain of employees being left behind.

Employees are difficult to manage, and most of them are born after 90. They have no sense of responsibility and commitment, and individualism has no collective concept.

The income of the three stores is unstable, and it is necessary to find a project to change manufacturers every year to ensure the income of the stores. There is a large inventory at home, and the store has become the assembly line of various companies and manufacturers, and the performance of the store is still in crisis from time to time.

Constantly updating the items in the store, unprofessional, and the owner's items are not clear.