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Porcelain soul of porcelain soul
The core tip is "Pottery is made by the river". After the baptism of water and fire, before making pottery, the natural properties of soil were changed by the hands of people's wisdom. The invention of porcelain had a great influence on the world.

The development of world ceramics reflects the progress of human civilization in the blending of soil and fire. The development of economy, society, culture and civilization in different times has been witnessed in people's lives, and the evolution of human lifestyle has also left its mark on the ceramics that accompany it day and night.

Huaguang Ceramics scientifically broadens the use performance of products, artistically improves the modeling design, culturally embellishes the essence of decoration, creates a sub-brand of "aristocratic family and official style", interprets the life concept of "perceptual beauty and rational truth", and conveys the lifestyle that keeps pace with the times in today's society. China ceramics is the endorsement of the Chinese nation and the representative of China's splendid civilization.

Guo Moruo, a famous poet, wrote a poem "The Tao Fu of Xijiang Moon": "Earth is the mother of life, transformed by human beings in Tao Wei, and pottery people are paired with earth; Yin and Yang of heaven and earth are brewing, fire, water, wood and gold are in harmony, and the angle of palace merchants is symphony, which makes Tao Hai sigh Wang Yang; This is really fascinating. "This is a philosophical interpretation of the appearance of ceramics.

After porcelain was introduced into Europe, it became a "platinum" that only the upper class aristocrats could enjoy, and it also became a valuable gift for relatives and friends. In the family concept of many European countries, it is neither cars nor luxury houses that reflect the quality of life, but porcelain, gold and silver utensils and glassware collected and used by a family. These utensils are the carriers for Europeans to show their own culture, personal accomplishment and life quality, and are the reference for people's quality of life.

Today, when ceramics are stumbling, people are eager to have perfect ceramic works with both ceramic use function and artistic appreciation value. When people are struggling to find her in the dazzling ceramic world, Huaguang Ceramics "rich and official style" unveiled the mysterious veil, quietly entered the market, and immediately became the focus of world attention. There is a folk saying that beauty is useless, and the "rich official style" that is both "beautiful" and "useful" is to bring an "intermediate". She vividly combines Huaguang's unique advanced porcelain-making technology with China's quintessence culture in a perfect artistic carrier, and forms a flowing landscape in use, which is beautiful, elegant and charming. Huaguang Ceramics "rich official style" has realized the perfect blend of life and art, and it is a successful attempt to "deliver" heaven and earth, ancient and modern, yin and yang. At the opening ceremony of the 2008 Beijing Olympic Games, in the slowly unfolding huge China scroll, the lens of blue and white porcelain was frozen and appeared repeatedly for a long time; A song "Blue and White Porcelain" with a long charm: "The blank outlines the blue and white pen, and the peony depicted on the bottle is just like your initial makeup. You can see what's going on in my heart through the window. The pen on the rice paper has been put in half. The charm of the lady's glaze is hidden, your charming smile is like a bud, and your beauty is drifting away, and I have gone where I can't go ... "Exquisite words have touched the hearts of countless people. The main reason for this * * * sound is that people living in a "ceramic family" naturally have to "seek their roots".

Throughout the ages, ceramics have been around people. In ancient China, the royal aristocrats spent thousands of dollars to own luxurious porcelain to show the splendor of their families. In Europe, porcelain is also regarded as a treasure by the royal family and nobles. Nowadays, people can't live without it almost all the time.

In the warm afternoon, a group of ladies and gentlemen are drinking afternoon tea, the sound of coffee cups colliding with plates is long and clear, the aroma of coffee in exquisite porcelain cups rises, and the elegant British style spreads in the hot air ... This is the banquet scene in the movies Pride and Prejudice and Oliver Twist, in which exquisite ceramic shots appear frequently, which has left eternal memories in countless people's hearts. These ceramics depict various elements of British customs in various periods in an artistic way on crystal clear porcelain bodies, and show the elegant, elegant and harmonious life style of the British royal family in the18th century. Prince Frederick of Denmark married Donaldson, a commoner girlfriend from Australia, in May 2004. According to Danish tradition, on this wedding day, there must be a "people's gift" representing all the people. The organizing committee responsible for selecting gifts said that they received more than 800 suggestions from all over the country and finally selected a romantic love song and a set of ceramic tableware.

It can be seen that ceramics are the witness of human life belief, the symbol of the evolution of human civilization and the embodiment of the lifestyle of mainstream people in society.

With the process of modern civilization and the change of aesthetic concept, people have formed diversified material and spiritual needs. So ceramists began to suck breast milk from national traditions, draw nutrition from foreign cultures, and explore and pursue the inheritance and innovation of decoration to meet the material and spiritual needs of this development. Huaguang Ceramics "rich and official style" came into being, aiming to "tailor-made" social successful people, realize their individual opinions and show their high-grade spiritual and material needs.

Generally speaking, the creative purpose of ceramic art should not only meet people's material needs, but also meet people's spiritual needs, and finally realize people's desire to accept, own and enjoy her. With the continuous progress and development of human society, aesthetic consciousness and aesthetic standards will also change, but the material needs and spiritual needs themselves are objective and eternal, and modern ceramic art cannot be separated from this theme. In other words, only when material and spirit are "binary" can ceramic art develop healthily-presumably this is the real purpose of "being an official in a big family" and "coming out of the oven". Standing on the double high points of "keeping fit" and "nourishing heart and health", Huaguang has successively introduced "everlasting" wedding porcelain, "health care" porcelain, "extensive and profound" stationery porcelain and "carving time" bathroom porcelain while retaining the traditional performance of tableware and tea set. These highly collectible ceramic works are silently conveying a new concept of life style, showing the renewal and development of people's life concept from a certain angle, and reflecting the progress of human civilization and culture. "Wash your dirty linen in public. In recent years, the development of China ceramics has been very embarrassing, resulting in international competition can only enter the market as a' low-grade product'. Especially in the' severe winter' of the international financial crisis, it is even more chilling! " -A famous ceramic expert once said in a domestic ceramic forum.

What happened to China Modern Ceramics? Some people say it is the lack of cultural connotation. Many ceramic enterprises often only pay attention to the design of product appearance, but not to the development of product cultural connotation. The product lacks innovation and style, spiritual, artistic and ideological demands and expressions, which makes the brand cultural connotation superficial, hollow and without affinity. Others say that China's modern ceramic works lack the original flavor and national cultural characteristics, and even lack the overall decorative design products to express our national culture and art, and have not formed a unique personality and style, thus lacking competitiveness in the international market.

Let's look at the symbol of Huaguang ceramics. It takes the earth, the sun, the moon and the rainbow as design elements, and its composition is smooth, beautiful and exquisite. Its meaning is: Huaguang Ceramics has made full use of the aura of heaven and earth, the essence of the sun and the moon, and contributed a rainbow-like healthy and beautiful life to human society; The arc of gradual rhythm converges inward and shows the trend of expansion, which shows the great cohesion and expansion of Huaguang ceramics in the diversified development trend; Flaming red and mature yellow symbolize the prosperous trend of Huaguang ceramics. Obviously, it is difficult to explain that Huaguang Ceramics has stepped out of the above-mentioned "deficiencies" only from this sign. However, in the difficult and bumpy development process, the wise Huaguang people have found a "good prescription" to treat the "focus"-to create a brand with rich cultural connotation, bring people more positive Lenovo content, make the brand full of tension and make ceramic products full of spirituality. The huge brand tension that spurted out made Huaguang Ceramics still move forward steadily under the cruel international financial crisis, creating an industry myth of flying against the trend.

Let's go back to the topic of "noble family and official style". This porcelain system, which combines the "delivery" and "duality" of yin and yang, is like a hibiscus out of water, with a fragrant smell. The appearance of this "dark horse" in the porcelain industry is the crystallization of the wisdom of Huaguang people, but it also makes people feel that ceramics are an instrument that accompanies human survival, a witness to people's life beliefs and a manifestation of people's lifestyle. China's porcelain country has contributed to the progress of human civilization.