The "Chinese mainland's First Advertisement" in Duck Prophet comes from historical facts. In the movie, Zhao Pingyang found a Shanghai TV station to shoot an advertisement for the unsalable product "Yang Rong Wine of the Turtle", which made the product sell well.
At that time, Zhou Minjuan, the heroine of the advertisement for "Shengui Yang Rong Wine", was taken to shoot an advertisement by her mother who worked in the industrial department of Shanghai Medicinal Materials Company, just like the "Xiaomei" mother and daughter in the movie. The wonderful story of that year provided a rich creative source for the film, and the wonderful film also inherited the pioneering spirit of a generation.
The film "My Father and I" and "Duck Prophet" exposed the special issue of "The Birth of the First Advertisement". This paper introduces the story prototype of the film in the form of news broadcast in the 1970s. 197965438+1On October 28th, Shanghai TV station broadcasted the first TV advertisement in Chinese mainland-Yang Rong wine.
The advertisement is about 1 minute and 35 seconds long and consists of 3-5 illustrations. It does not use any moving lens, and its form is very similar to TV news clips. The slide after the advertisement was broadcast reads: "Shanghai TV Station will accept advertising business from now on." A small bottle of "Turtle Yang Rong Wine" made the word "advertising" move to the C position of the times with the wave of reform and opening up, which brought a stormy ideological change. Inspired by this, the Duck Prophet directed by my father Xu zhēng and I put the behind-the-scenes story of this TV advertisement on the big screen.