In recent years, the traditional business pattern has been gradually broken, with the explosive growth of new tracks, new models, new consumption, new brands and new business formats, and the increasingly fierce market competition. For example, the live broadcast presents a fierce competition situation, and the traditional search e-commerce and interest e-commerce are full of gunpowder; Pre-cooked vegetables, outdoor economy, Chinese coffee and other tracks show super growth potential; Young people have a strong interest in super-universe, sports and quantitative life. In 2023, the market is unpredictable, which industries are still worthy of attention? Perhaps, we can find the consumption trend in 2023 from the eight marketing hot words that broke out in 2022. 0 1. The comments on the consumer side of prefabricated vegetables are mixed, but it does not affect the popularity of B-side and capital market at all. According to relevant statistics, from 2020 to 20021year, there were more than 23 financing events of prefabricated dishes, with the amount exceeding billions. Head capitals such as Housheng, Sequoia and Gaoying have bet on prefabricated dishes. Moreover, the market scale of prefabricated vegetable industry is huge. According to the consulting data of Ai Media, the scale of the national assembled vegetable market is expected to reach 4 196 billion yuan in 2022, and it is expected that the scale of the assembled vegetable market will double in 2025. It can be said that the expansion of market demand has successfully attracted the entry of capital, made the prefabricated vegetable market more popular, and also made brands such as Box Horse, Wal-Mart, Meituan Shopping, Sanquan, Luojin, Shuanghui and Weizhixiang overweight prefabricated vegetables, becoming a new force for brands to break through and seek a broad market. With the increasing consumer demand, the market scale is expanding, and consumers' recognition of prefabricated vegetables is increasing. I believe that the future prefabricated vegetable market will usher in a broader growth space. 02. Metauniverse If cooked food is a new racetrack, then Metauniverse represents a new marketing element, which is the product of new technology, new equipment and digital integration. 202 1 after Liu Dahuo, more and more brands took a fancy to the blue ocean of meta-universe and used meta-universe to change their brand image. For example, Baidu, Mango TV, Uni-President, Qingfeng, Red Star Macalline, Xiaomi, Milk Snow Tea, Tencent and other brands began to lay out the meta-universe, and helped brands to expand social activities by launching different creative advertisements, digital collections NFT, and virtual character endorsements. At the same time, the brand grasps the characteristics of the meta-universe itself, and the possibility of winning topics and traffic for the brand through scarcity, inclusiveness, appreciation, commercial value and its own traffic is infinite. Take NFT digital collection as an example. The Research Report on the Development of Global NFT Digital Collection Market in the First Half of 2022 shows that China's data collection will reach a new peak in 2026, with an estimated market size of 29.52 billion. In addition, Meta-Universe can help brands broaden the interactive space with users, carry marketing ideas, products and consumer experiences, and make digital smart space perceptive, participatory and creative. For example, Mi Gu Hui, the World Cup Music Festival in M-Zone, has achieved a unique cosmic stage for top stars to gather together, so that Orange Luo, the spokesperson of digital intelligence in M-Zone, can perform on the same stage with Jay Chou, Kun and other guests. Colorful digital intelligence scenes have realized the real-time interaction between the real world and the digital intelligence world, and the stage expression and appeal are bursting. 03. Chinese coffee meta-universe is a product carried in a virtual space. Chinese coffee can be said to be a new product that combines the traditional culture of China and the consumption tendency of young people. New categories are the focus of the industry, representing new trends and consumption directions, and are the only magic weapon for brands to cut into market segments, seize consumers' minds and maintain sustained growth. In the face of a vast sea of coffee tracks, if brands want to stand out from the competition, they need to aim at the needs and consumption habits of the audience, conduct more detailed mining on products and marketing, and seize the blank consumer market. Chinese coffee is a collision between western coffee culture and China traditional culture, and also a fusion of China people's health awareness and popular lifestyle. Whether it is "Chinese-style stewed coffee" based on China's unique cooking style, or "MStand" made by coffee+mix and match, or "lip service" combined with China tea culture and coffee culture to build a cup of coffee, it is an insight into the consumption tendency of young people.