With the accelerated pace of life in modern society, people's demand for nutritious, healthy, clean, convenient and fast food is increasing day by day, and the annual food market in China is nearly 100 billion. At present, most people engaged in catering business have many shortcomings in brand, technology, products (taste, nutrition) and management. While pursuing convenience, consumers are more eager to have a high level of "brand nutrition and healthy catering".

Weiyuanzhen Health Soup House is based on the secret recipe of ancestral soup. The Chinese herbal medicines in each formula of health-preserving soup come from Aihaoping Village at the foot of Motianling, 56 kilometers northwest of Wu 'an, which is 1747.5 meters above sea level and has the title of international longevity village. For hundreds of years, villagers have been less sick and cancer-free, and their life expectancy is over 85 years old, so they are called "Changshou Village". There are mountains and valleys here. The mountain is rich in products, and there are more than 500 kinds of Chinese herbal medicines such as wild codonopsis pilosula, Poria cocos, Salvia miltiorrhiza, Astragalus membranaceus, Bupleurum chinense and Polygonum multiflorum. The villagers have collected these Chinese herbal medicines for a long time and boiled them all the year round, which has played a role in health care and longevity, and has been praised as "healthy and longevity soup" by the world.

With the improvement of consumers' understanding of diet concept and living standard, brand management, standardized operation and scientific management have absolute competitive advantages in technology, products (nutrition and taste) and brand communication, which meets the strong demand of consumers for nutrition, health and low-carbon life in the market-this is the first step for Weiyuanzhen Health Soup House to succeed.