First of all, one thing is certain. Although Evergrande accepted an investment of 654.38+02 billion from Alibaba and sold 50% of its shares, it was not for money, because Evergrande was not short of money at all. According to the financial report of Evergrande in 20 13, the turnover in 20 12 reached 93.67 billion yuan, the net profit increased by 49.3% to1365438+700 million yuan, and the net interest rate of main business rose to 1 1%. As far as Evergrande is concerned, even if the annual investment in its football salon is increased by 3-5 times, it is not a big expense.

1. e-commerce collaboration

Recently, the advertisements of Evergrande Ice Spring, a subsidiary of Evergrande, are everywhere on any advertising carrier that can be presented today: outdoor advertisements, online media advertisements, TV advertisements and so on. After a wave of publicity, it will start to enter the sales link. Alibaba's e-commerce channels such as Taobao and Tmall have the largest retail talents in China. The transaction volume in 20 14 years is estimated to be close to 2 trillion, and the drinks sold through Taobao can be connected many times around the world every year. Obviously, if Evergrande Ice Spring wants to sell well, it needs to cooperate with powerful e-commerce channels, and Ali is naturally the best choice.

2. Commodity cooperation funded by Football Treasure Finance

The success of a football salon depends not only on its performance and income planning, but also on its ability to derive peripheral commodities. Salons in Europe and America can derive jerseys, games, movies and other peripheral goods, and their income is no less than subsidies. Obviously, apart from money, Evergrande Football Salon also wants to engage in some value-added goods to improve the value of the team! On the morning of June 5th, just after the two sides announced their cooperation, the plan of financial product Football Treasure was launched. It is not difficult to imagine that a football treasure born with a silver key will set off a wave of buying by investors (actually ordinary netizens).

3. Offline O2O collaboration

Ma Yun has always wanted to make achievements in the field of O2O. In 20 12, we cooperated with Yintai Group, an old friend of Shen Guojun, but the scale of Yintai Group itself was too small (Yintai Commercial's revenue in 20 13 was only 4.5 billion), which could not make Ali's O2O strategy land well. Evergrande's annual revenue is 1000 billion, which is much stronger than Yintai's. Evergrande has also started to enter commercial real estate and urban complex formats (including Chengdu, Ningbo, Jinan, Hefei, Shenyang, Nanning, Shijiazhuang, Changchun, Guilin, Fushun, etc. 10 large-scale commercial complex projects). Xu Jiayin, with an open mind, has always wanted to find a leading domestic internet company to cooperate (Xu Jiayin can see it).

4. Cooperation in the film industry

Up to now, Evergrande Film Company has successfully sponsored many works, such as photo film The Beginning of Great Rejuvenation, Shaoguang Lovers, Love on the Terrace, and TV Master and the Other Side 1945. In 20 13, Alibaba invested 6.2 billion yuan in civilized China, and civilized China was the company that produced The Journey to the West and Never Give Up 20 13. Ali and Evergrande will take this opportunity to jointly produce.