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How to operate the community from 0 to 1
Kevin kelly said, "When you have 1000 diehard fans, you can live a rich life". Today we will take tea as an example to teach you how to run a community.

When you gather 100 tea die-hard fans and form a tea WeChat group, you can live a very moist life if you operate well.

First, the mode of making money

Collect membership fees. If you want to join my group, you must pay. The premise is that we should give more value to this group.

Sell products. Organize fans who really like tea and tea culture (true love) in a WeChat group.

Communicate the varieties, tastes and preferences of tea in the group, and in the process of this communication, a large number of tea needs are extended, such as tea, tea sets, coffee tables, tea set pendants and other tea culture products.

Selling courses. In this era, a common problem is material surplus and lack of spirit.

For example, you can sell "family culture" courses and give away tea with corresponding value.

Sales model. Build a business school to teach teahouse and tea shop owners how to sell more tea.

Second, the method

on-line

Invite experts from the local tea culture association to share a series of tea knowledge, tea culture, tea ceremony, tea art and tea health preservation methods in the group, teach group members to learn tea culture, and invite group members to share their experiences and feelings after learning.

At ordinary times, you can organize everyone to discuss how you became attached to tea, discuss the cultures of different teas, pay attention to and realm of drinking tea, let everyone take photos, take photos of their own teas and tea sets, and so on.

Offline

Organize team members to pick tea offline for fun and go to see a film and documentary about tea together.

Get together offline for tea tasting, tea tasting, learning tea ceremony and tea art, and drinking tea to taste life. You can also cooperate with book bars and reading clubs. Drinking tea and reading together can strengthen the connection between the group members, enhance their feelings, and have a sense of participation and identity. In this way, your group can grow bigger and bigger.

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