Since it is soft text promotion, natural soft text writing is the foundation, and high-quality soft text also plays a decisive role in the subsequent promotion effect. Whether the purpose of soft text promotion is to improve the brand awareness of enterprises or to obtain higher website visits, a high-quality soft text is the premise.

Step 2: Choose a good publishing platform.

If the soft article is written and not published, even if it is written well, it will not have any effect. The choice of platform will also have a great impact on the promotion effect. Usually, when we choose the publishing platform, we should try our best to choose those platforms with high popularity, large visits and high classification, so as to achieve a good promotion effect.

The third step is to track the effect of publishing soft articles.

The effect after the publication of the soft article is the only criterion for evaluating the performance of the previous work. We usually adjust the writing direction and publishing platform of soft articles according to the final effect. The effect of soft articles is mainly judged from the following data: collection volume, reprint rate, visits, traffic data introduced by websites, customer feedback rate, website conversion rate, soft article ranking and so on. The higher the evaluation value, the better your soft text will be.