Let's first look at two research reports of Boston Consulting Group. One report pointed out that 65,438+06% of the urban population in China now lives alone, and another report pointed out that "this trend is accompanied by profound changes in people's views on singles, and the concept of singles is no longer stigmatized", which means that singles will eat, travel and engage in various traditional group activities alone. As San Pu Zhan, a Japanese consumer sociologist, said, "In the commercial society, solitary people are becoming mainstream consumers".

I read an article in the spoon class, analyzing a person's food market, which said that this group is the group with the strongest consumption power at present. A new generation of singles is not only richer than the previous generation, but also more willing to spend money. According to the data of the World Economic Forum, the average cost of middle-class consumers aged 35 and below is 40% higher than that of consumers with the same income of the previous generation. Looking at the market again, Haidilao has now launched a small hot pot, which is not only friendly to single diners, but also has strong spending power.