Food packaging design is not only related to the technology and technology of commodity packaging, but also related to consumers' cognition and demand for products. The basic design steps can be summarized as follows:

Demand analysis: packaging design must be based on the needs of customers and the market. Therefore, we should first analyze the demand of target market, target population and product characteristics, and understand their demand for product packaging, such as color, texture, function and modeling.

Design concept: after determining the demand, we should formulate the design concept according to the demand, including color matching, modeling and design concept, detail design and so on. We should pay more attention to the differences of packaging itself under the premise of ensuring the original brand image to attract consumers' attention.

Selection of raw materials: Food packaging materials must meet the relevant national material safety standards, and must be beautiful, practical and suitable for use. Otherwise, even if the product itself is good, low-cost and inappropriate materials may leave a wrong impression on customers.

Art design: Brand, product type and product attributes should be highlighted to create a clear and easily recognizable visual image. The farther the packaging design goes, people must be clear about the customer's characteristics, product attributes and quality.

Combined with the actual use function: the packaging is not only beautiful, but also convenient to use, which ensures that the food in the packaging can be kept intact during the long-distance transportation after the food is sold. Moreover, the exhibition, comfort and storage space should be considered, and the problem can be solved by adopting different materials, structural design or adding signs.

Production design: after the design of the above steps is completed, it is necessary to make the design into a detailed production flow chart, and at the same time, the size of every detail, including pocket size, cardboard strength, tightness and so on. , cannot be processed until the cost budget and limit of packaging are planned in detail.

Repeated revision: As the first version of the design, it cannot be directly put into the market for sale, so the product needs to be repeatedly evaluated and revised according to the opinions of customers. This is also a process of constant adjustment, and it needs to be improved regularly when necessary.

To sum up, the above seven steps depend on the designer to provide innovation to ensure that the packaging meets the production and marketing requirements. Only in the process of paying attention to details at every step can we develop healthily and finally create a suitable and unique food packaging design.

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The above is the content provided by Zhonghui Design, a professional packaging design company. I hope it helps you.