Compared with other countries and regions, the medical and beauty industry in China started late. In 20 19, the penetration rate of medical beauty projects in China was only 3.6%, which was far from the United States, Japan and South Korea. Judging from the consumption structure of medical beauty, the post-90 s generation currently occupies a major position among medical beauty consumers in China, accounting for more than 60%; From the gender of consumers, although the proportion of male consumers is less than 10%, the unit price of customers is 2.75 times that of female consumers; From the perspective of medical beauty projects, non-surgical medical beauty projects are more favored by consumers because of their relatively low risk, small trauma and relatively low price.

The market scale is growing rapidly, and there is a lot of room for improving the penetration rate.

The market scale of medical beauty industry in China has increased from 29.8 billion yuan in 20 12 to 20 19/76.9 billion yuan, with a compound annual growth rate of 29%. The growth rate in the past three years has also remained above 20%. The medical beauty industry in China started late. In 20 14, the penetration rate of medical beauty in Chinese mainland was only 2.4%, while the penetration rate of Korean medical beauty projects was as high as 18.2% in the same period. In the past five years, the penetration rate of medical beauty projects in China has increased significantly, reaching 3.6% in 20 19 years. But there are still significant differences with the United States, Japan, South Korea and other regions. In the future, the penetration rate of medical beauty projects in China has a broad growth space.

After 90, consumption accounted for more than 60%

With the change of medical beauty concept and the improvement of consumption power, young people account for a large proportion of medical beauty consumers. According to the new oxygen data, in 20 19 years, the average age of medical and beauty consumers in China was 24.45 years old, and the proportion of consumers born after 1990 reached 65.2%, making them the absolute main consumers in the medical and beauty industry. Compared with the post-90s generation, the post-00s generation has a more open concept and a higher acceptance of medical beauty. The White Paper on New Oxygen Medical Beauty Industry shows that consumption after 00 accounts for more than 15%, and the momentum of medical beauty consumption after 00 is stronger than that after 90.

Men's spending power is stronger.

According to the data of the New Oxygen White Paper, in 20 19, the proportion of male medical beauty consumers in China was 9.98%, slightly lower than the international level of 13.8%. Compared with the international level, there is still room for improvement. In 20 19, the growth rate of male consumers in China was 52.30%, which was lower than the growth rate of 70% of female consumers, but there was huge space in the future.

From the perspective of consumption power, the average unit price of male consumers is 7025 yuan, and that of female consumers is 255 1 yuan. The average unit price of male consumers is 2.75 times that of female consumers. This data reflects that men have stronger purchasing power in medical beauty consumption.

Comparing the preference of men and women for medical beauty projects, we can find that men in China have hair transplant surgery projects. Hair growth is an expensive project. Nowadays, hair loss is not uncommon among young people. Medical beauty can effectively improve hair concentration. At present, the price of hair transplantation is from one unit of hair follicle 10 yuan, and most of the hair follicle units taken out are in the thousands, and one operation will cost tens of thousands of yuan. This has also led to a higher unit price for men to spend on medical beauty.

Consumers prefer light medical beauty.

The courses of medical aesthetics in China are mainly divided into surgical courses and non-surgical courses. Compared with surgical items, non-surgical items are relatively low in risk, less in trauma, usually able to recover in 1-2 days, quick in onset, non-permanent and irreversible, lower in price and more acceptable. For industry operators, the operation of non-surgical items is simpler, the consumption frequency is higher, and the threshold for setting up qualifications is lower. Non-tertiary specialties or comprehensive medical institutions can be set up. Therefore, the market scale of non-surgical medical beauty has been at a high level, and the market scale of 20 19 non-surgical medical beauty accounts for 67.33%. At the same time, as can be seen from the data, from 20 14 to 20 19, the income proportion of China light medical beauty market has greatly increased, with a compound annual growth rate of nearly 30%.

-For more data and analysis, please refer to the analysis report of Market Foresight and Investment Strategic Planning of Beauty Institutions in China by Forward-looking Industry Research Institute.