In the process of operating the official WeChat account, many people will struggle with the title of this article. I talked to you earlier, and the leading role of the article is to operate an official WeChat account, because the official WeChat account is a form of self-media, which uses content to spread, thus affecting users. Then the content of a good article, the first thing that enters the user's eyes is the title of the article. "A good title, the article is half done" is completely correct, because the quality of the title determines whether the user can click on the article to read it. So, how should the title of the article on WeChat official account be drafted?

First, extract the highlights of the article.

No matter what kind of article, it has its theme and its central idea. We should grasp what an article wants to express to users, find out what users want to care about most, and regard this as the "bright spot" of this article. What we have to do is to extract the wonderful parts and present them to users.

For example, the title of an article is "The amazing secret of QR code! According to statistics, only 2% people know! We will soon find two bright spots here: "shocking secret" and "2%" Users will be attracted when they see these two highlights.

Second, the text is concise and to the point.

The focus of the title of the article is to clearly reflect the main idea of the article. Don't repeat it, which will lead to cumbersome. After some titles are drafted, they are often not carefully examined and are unaware of small details. There is a problem that many people easily ignore, and they like to use too many auxiliary words.

For example, the following title: When my website was downgraded, how did I recover quickly? When we watch it again, we will feel a little confused. When we read it for the second time, we will feel no problem. When you read it for the third time, you will understand that this title is too verbose, precisely because it uses too many auxiliary words. We can change it like this: How can the website be quickly restored when it is degraded?

Third, deliberately leave suspense.

Why do you want to leave suspense on the title? It's very simple, because if you tell all the information in the title at once, you won't be interested in opening the article to check the content. Deliberately leaving some suspense can make users feel incredible, stimulate their curiosity and can't help but click on the original text.

For example, the following topic is very clever: Knowing that his lover is in Xiamen, 80-year-old Lin Yutang said to his wife: Help me up ... (1day, reading 2000+). Presumably, users will be deeply attracted by this suspense after reading this title.

Fourth, stimulate users to think.

An article title is also successful if it can attract users to think and try to figure out the credibility of this article. Such titles are generally in the form of questions, and users can't help but think about the correctness of this question. For example, this title: Does career make love, or does love encourage career?

Fifth, close to user habits.

Generally speaking, a user wants to click on an article, which is very likely because the title is closely related to their living habits. Because the title of the article is very close to the high-frequency life scenes around them, such as diet, fitness, financial management, etc., which are all concerned and used in their lives. So the title should be close to the user's habits, which is also a move.