I. Brief Introduction of Yifu Tea:

Yifu mainly sells Anxi Tieguanyin. Tieguanyin belongs to oolong tea and is one of the top ten famous teas in China. Between green tea and black tea, it belongs to semi-fermented tea. It is one of the seven major teas in China, including green tea, black tea, green tea (oolong tea), white tea, yellow tea, black tea and scented tea. Tieguanyin is not only fragrant and mellow, but also a natural and delicious drink, and its health care function is also outstanding in tea. Modern medical research shows that Tieguanyin not only has the health care function of ordinary tea, but also has the functions of anti-aging, anti-cancer, anti-arteriosclerosis, preventing and treating diabetes, losing weight and bodybuilding, preventing and treating dental caries, clearing away heat and reducing fire, and relieving hangover. Tieguanyin was introduced from Anxi County, Fujian Province in the eighth year of the Republic of China, and it can be divided into "Tieguanyin with red heart" and "Tieguanyin with green heart". The main producing area is Wenshan period, with thick branches and loose leaves, few buds and thick leaves, and low yield. However, the quality of wrapped tea is higher, and the production period is later than that of Qingxin oolong tea. Slightly arboreal, with oval, thick and fleshy leaves. The leaves are flat and stretched, which is suitable for Tieguanyin tea seed production. At present, there are four major oolong tea producing areas in China, namely, southern Fujian, northern Fujian, Guangdong and Taiwan Province. Fujian has the longest production history, the largest output and the best quality, especially Anxi Tieguanyin and Wuyi Rock Tea.

Second, the store introduced:

Yifu Tea specializes in producing Anxi Tieguanyin and baking Luzhou-flavor Tieguanyin. The store is directly operated by Anxi Yifu Tea Factory and has its own alpine original ecological tea garden, which has been well received by many buyers. There are many physical branches all over the country, which have been specializing in the production of authentic Anxi Tieguanyin and focusing on the production of authentic Anxi Tieguanyin. It has successively won the honorary titles of assured food selection unit of the Ministry of Agriculture, provincial famous tea of Fujian Famous Tea Evaluation Committee and 2005 Shennong Cup International Tea King Silver Award.

Third, the store status and suggestions:

1. Judging from the recent transaction, the main price of tea sold in this store is below 300 yuan, which has always received rave reviews, so I think this store should enrich more kinds of tea at this price and high-quality tea. Quality and price are two main concerns of consumers, so we should start from these two aspects to make tea well.

2. Judging from the commodities traded, some of them are gifts, so the packaging of tea also has great potential, and beautifully packaged tea is more suitable as a gift. In the design, advertising, art appreciation and gift equipment should be integrated as much as possible, so that the packaging not only has good quality assurance function, but also can promote tea and transmit commercial information. Brands and labels have beautiful words, prominent trademarks, and appropriate glyphs, symbols and patterns, so that consumers can see at a glance and have a good and deep impression. The content conforms to the general standard of food labeling, and the product name is indicated. Quality grade, net weight, unit price, factory unit and address, production date, shelf life and drinking method. If it is exported, the text and pattern of its outer packaging should fully consider the cultural tradition, religious belief, economic development level, lifestyle and many other factors of the sales target, and the color should also be determined according to the needs of consumers in different regions and national habits.

Because people of different ages have different habits and ways to taste tea, they may need different teas, so we can produce some different teas according to different ages to meet the needs of consumers and give them more choices.

4. Tea can never be separated from tea set. This shop can unite some highly praised and popular online shop vendors selling tea sets to become a group. This is conducive to the promotion and sales of shops, forming a complete set of services.

The hotter the tea displayed on the home page, the better, which is more conducive to attracting consumers. Add new goods at any time, let people see them, and they won't feel that they have always been those.

6. Want Want is often online, which is convenient for buyers to contact you.