Noodle shop activity plan 1 1) Market prospect:
TCM health preservation has its unique efficacy and irreplaceable special position. Although the service mode of TCM health care has just surfaced, people are no strangers to TCM health care culture, and the awareness of TCM health care at home and abroad is getting higher and higher. With the progress of society and the continuous improvement of living standards, people's thirst for health is becoming more and more urgent, and the market prospect of serving health is immeasurable.
In China, the prevalence of chronic lifestyle-related diseases is increasing year by year. At the same time, the prevalence of lung cancer, breast cancer and colorectal cancer is several times higher than that of 10 years ago. A recent sample survey found that about 32% of young white-collar workers suffer from hyperlipidemia, arteriosclerosis, fatty liver, coronary heart disease and diabetes. This is closely related to their bad living and eating habits.
The most serious health problem facing modern human beings is the imbalance of diet, emotion and daily life. Traditional Chinese medicine health preservation is to follow the great laws of nature and carry out non-medical life recuperation. We can control and reduce the occurrence and development of chronic diseases through quality differentiation and scientific lifestyle guidance. Facts have proved that if health care and preventive measures are done well, diseases can be reduced by half and life expectancy can be extended by 10 years.
(B) xxx health pavilion positioning ideas:
Take xxxx Health Center as the main station, as the window to promote the culture of TCM health, and establish the leading brand and the first brand of China TCM Health Center; At the same time, with the help of Beijing's unique geographical and cultural advantages and the cross-regional advantages of the Internet, we will launch national investment promotion and establish xxxx Chinese medicine health centers and website sub-stations in various cities;
Open Chinese medicine health centers in first-tier cities or provincial capitals, occupy second-tier cities, and establish a national xxxx Chinese medicine health center network. Build a communication platform of TCM health culture and weave a huge network.
Under the guidance of leaders, TCM Health Care and xxxx TCM Health Care Center will move from high-end to the public, and finally benefit the masses. This is also in line with the policy of "giving priority to prevention and vigorously promoting the development of Chinese medicine" put forward by the government of China. Along such a correct direction, xxxx TCM Health Center will surely become stronger and bigger, and become the flag and brand of China TCM Health Center.
(3) audience positioning:
Middle and high-end consumers, over 30 years old, have a certain career foundation and pay attention to health and wellness. Their occupations include: bosses, professional managers, government officials and other high-end consumers.
(4) Positioning of website artists:
It has a strong design style of traditional Chinese medicine culture, and comprehensively uses print media, video media, flash animation and so on. To achieve the perfect unity of content and form, give customers an elegant visual enjoyment, and at the same time gain rich knowledge of TCM health preservation.
(5) column planning:
Introduction of fitness club:
Introduction, brand culture, management culture, management culture of fitness club.
Health member management:
Member registration, membership card issuance, member points, member management background, etc.
Health management of traditional Chinese medicine:
TCM health records, TCM health examination and TCM health diagnosis
Chinese medicine health care:
Acupuncture, scraping, cupping, health massage and other services.
Women's health in TCM:
Body building, skin care, beauty care and other services.
Chinese medicinal diet:
Dietotherapy dishes, four seasons medicated diet, medicated tea, etc.
Traditional Chinese medicine health care products:
Anti-aging life-saving products, beauty products, sub-health products;
Traditional Chinese medicine health care information of various common chronic disease health care products: health care knowledge columns such as health care, nourishing, prolonging life, beauty beauty, white-collar health care, male health care, female health care, and elderly health care;
Team of TCM experts:
Health expert, master of Chinese medicine, master of Chinese studies, psychologist.
Noodle shop activity plan 2 I. Tickets for terminal activities
(1) New customers purchase tickets.
1, the coupon value is 68 yuan; You can get:
Charming gift package worth 5 18 yuan;
Jiushengyuan products worth 56 yuan;
Jiushengyuan facial exquisite nursing value 128 yuan 1 time;
The nursing value of Jiu Shengyuan's local moxibustion 188 yuan 1 time;
Nine Shengyuan nursing course vouchers worth 100 yuan can be recharged to purchase nursing course cards;
50 yuan Jiushengyuan customer's product coupons can be recharged to buy a single bottle of products;
Participate in the lucky draw at the meeting site.
(2) Old customers give tickets.
1. I bought a 12 time card for Jiushengyuan Vigorous Eye Protection Course before the meeting. Original price 1800 yuan (suggested price), now special price 1200 yuan, and get a gift worth 3052 yuan:
Jiushengyuan Value 1800 yuan, with 12 eye courses;
Get a set of 600 yuan Jiushengyuan Living Eye Home Set;
Get a charm gift package worth 5 18 yuan;
Get the ticket 1 piece for 68 yuan's "energy health, be a healthy person" terminal meeting;
Get the "energy for health, be a healthy person" 1 friendship ticket worth 68 yuan;
Participate in the lucky draw at the meeting site.
2. Buy any course of treatment 1.800 yuan Jiushengyuan Meridian Balance Pass before the meeting, and get a gift worth 4,252 yuan:
Jiushengyuan Meridian Balance Therapy with Value 10 yuan 10;
Get 1800 yuan's Jiushengyuan Meridian Balance Vertebra Maintenance 10 times;
Get a charm gift package worth 5 18 yuan;
Get the ticket 1 piece for 68 yuan's "energy health, be a healthy person" terminal meeting;
Get the "energy for health, be a healthy person" 1 friendship ticket worth 68 yuan;
Participate in the lucky draw at the meeting site.
(3) Remarks
100 yuan nursing voucher: within the validity period, you can use 100 yuan in cash when you buy a nursing course card in a health care center with the voucher.
50 yuan Product Voucher: During the validity period, you can buy products at the health center with the "Voucher", and you can get optional products worth 50 yuan every time you arrive in 200 yuan.
New customers who buy tickets can enjoy preferential items except health packages when they buy any nursing courses; Suggestions for lucky draw gifts in venues:
First prize: 1: Energy 1200 yuan's eye suit.
Two second prizes: one set of 600 yuan Living Eye Guest Pack.
Third prize: 3 people: A box of 360 yuan is included in the rejuvenation hydrating mask.
Third prize: 30ml of nourishing essence milk for coagulating muscles, 180 yuan Memorial Award, 19 1 quota: a 36 yuan for rejuvenating moisturizing mask for coagulating muscles.
Second, product sales suggestions during the meeting
Sales plan 1:
The venue snapped up the revitalizing and hydrating mask patch within a limited time, with the original price of 36 yuan/piece and the snapping price of 18 yuan/piece;
Sales plan 2:
At the scene, I snapped up Jiushengyuan Whitening Care 10 Treatment Card within a limited time. Original price 1280 yuan, snapping price 640 yuan.
In order to realize limited-time sales, the main products were set up at this meeting, which not only facilitated the beauty lecturer to give key explanations, but also helped consumers to form a deep impression, creating a sensational effect through limited-time snapping up, and setting off the atmosphere of the venue.
Three. Suggestions on preferential policies for three days after the meeting
Special offer 1800 yuan bought a set of meridian balance pass, worth 1800 yuan's Jiushengyuan meridian balance pass spine gift 10 times; Then give a set of 600 yuan Jiu Sheng Yuan Vitality Eye Home Furnishing Set; Anyone who buys a guest product 100 yuan or more will be presented with Jiushengyuan Rose Aromatherapy Bath Gel worth 52 yuan.
Fourth, sales analysis
Total direct sales of the conference = 128 160 yuan before the conference+134,400 yuan = 262,560 yuan after the conference.
1. Pre-meeting sales: 128 160 yuan. If 200 people attend the meeting, and 60% of them buy tickets for new customers, then "seat fee income: 120 people ×68 yuan =8 160 yuan;
20% is to buy an eye care course, and the course income is: 40 people × 1200 yuan = 48,000 yuan; 20% is to buy a meridian balance treatment card, so the treatment income is: 40 people ×1800 = 72,000 yuan.
Assuming that 50%, that is, 100 customers use product coupons, the product coupons are calculated at the lowest purchase price, and the sales revenue of product coupons is: 100 people ×200 yuan = 20,000 yuan;
According to the sales situation before the meeting, assuming that there are 160 clients who have not purchased the nursing card of the meridian balance course, and 50% of them use the nursing voucher to purchase the meridian balance course after the recommendation and experience of experts, the course income will be 80 ×( 1380 yuan -200 yuan nursing voucher) = 94,400 yuan.
According to the lowest product price 100 yuan, the sales turnover of 200 bottles of rose aromatherapy bath lotion is 200×100 = 20,000 yuan.
V. Preparation Process and Related Work Forms of Health Pavilion
1. Meeting place: It is recommended to choose the multifunctional conference hall of a local four-star hotel.
2. Conference publicity:
According to the situation, pre-publicity can be carried out, and the suggested ways are: publicity through newspapers, radio, TV advertisements and in-store advertisements; Or in the form of posters, leaflets, hanging banners, etc. To create a warm atmosphere of notice; Especially the banners at the door, which are widely publicized and attractive; Beauticians should fully promote this activity and issue invitations to target customers;
Communicate with the local women's Federation and invite relevant responsible persons to give a live speech to enhance the popularity of the health center with strength;
3. Support activities and provide a list of materials.
New franchisees or old stores order 65,000 yuan package (total delivery amount is 43 100 yuan) and new franchisees or old stores order 20,800 yuan package (total delivery amount 1 1900 yuan).
4. Sales preparation:
Take inventory as soon as possible, sort out the details of main products, prepare inventory in advance, and determine on-site preferential policies; And before the implementation of the activity plan, organize a special training for staff to explain the implementation details and related promotion of the activity. Manufacturers and logistics centers will send professional instructors to help carry out the activity.
5. Post-meeting service expansion:
Due to the large number of people in this meeting, in order to avoid the decline of service quality caused by new customers, two tasks must be done well.
First, "define the monthly nursing service as limited consumption, communicate the specific service time with customers, and divert the arrival time of customers";
Secondly, "it is necessary to set up a special person to communicate by telephone and visit customers, understand customers' opinions and suggestions on this meeting, and feed them back to the health center in time for adjustment. "
Supplementary explanation of intransitive verb terminal meeting scheme
1. This scheme is applicable to the customers of the head office and central store who ordered at the meeting of "Jiushengyuan 08 Elite Win-Win Tour";
2. The announcement of the gifts and products that the health center should provide by itself in this terminal meeting is as follows:
Making brand Yi Labao, background painting of terminal activities, publicity posters, invitations, admission tickets, vouchers and publicity banners; Lottery at the venue.