There is no plan when you are free, and it is more laborious when you are busy. In order to carry out the next stage of work faster, we should make a feasible plan according to the needs. Making a good plan is also a kind of growth for us. So how can we write a good plan? We specially collected and sorted out "How to write a marketing planning template" for everyone. Welcome to read, I hope you will like it!

How to write a marketing planning template 1 In order to implement the Outline of the National Fitness Program, promote the in-depth development of mass sports, carry forward the Olympic spirit, enhance employees' physique, create a harmonious atmosphere, promote enterprise development, publicize sports culture, show athletes' image, increase team cohesion and enrich employees' cultural and sports life, according to the work arrangement, this Sunshine Sports Fun Games is specially held. The relevant matters are arranged as follows:

I. Theme of the Games

I exercise, I am happy; Good health and a happy life.

Second, the time and place of the activity.

Time:

Venue: Sports Square

Third, the organization of the meeting.

Organizer: Sports Bureau

Organizer: xx Co., Ltd.

Co-organizer: sports equipment dealer

Fourth, the setting of competition events.

Sports include: rolling financial resources, dry land dragon boat, dynamic five rings, caterpillar race, interlocking, bumper ball, happy feet, seashells catching pearls, kangaroos carrying melons, down-to-earth and leggings running together.

Verb (abbreviation of verb) registration method

1, the participating units should report to the organizing committee of the conference.

2. Call the hotline xx to register.

Sixth, the competition method

1, implement the relevant rules of fun sports events formulated by the General Assembly (see the specific description of the project for details).

2. The pre-finals system will be implemented for each event in this sports meeting, and the ranking will be decided according to the competition results.

Seven. Activity award setting

1, top 8 in each event (if the number of teams is less than 8, the number of teams will be reduced 1), and corresponding prizes will be awarded as rewards. According to the ranking, team points are calculated according to 9, 7, 6, 5, 4, 3, 2, 1

2, according to the total score of the group, take the top 8, and issue the corresponding prizes as rewards. (If the total scores of the groups are equal, they will be ranked first by 1, and so on. )

3. Six sports ethics and fashion awards were awarded in this activity, and corresponding prizes were awarded as rewards.

Eight. Activity flow

1, preliminary preparation

(1) Hang the activity banner.

(2) The position of wiping cloth

(3) Prepare props

(4) Organize sign-in

2. Medium-term arrangements

(1) Opening Ceremony of the Games

(2) Admission ceremony of each team

(3) leaders' speeches;

(4) The athletes' representatives take an oath.

(5) The referee's representative takes an oath.

(6) The leader announced the beginning of the fun sports meeting.

(7) Each team exits.

(8) Opening Ceremony Performance

(9) The competitions of various events begin.

(10) The leaders announce the results of the competition and award prizes to the winning teams or outstanding athletes;

The sports meeting is over.

3. Subsequent arrangements

(1) Members of each group took a group photo as a souvenir.

(2) the staff to clean up the scene

(3) Exhibition and communication of sports equipment

Nine. List of goods and expenses

Expenses are divided into commodity expenses, personnel expenses and project management expenses. Please refer to Appendix 2 for details.

X. Specific description of interesting sports events

1, the financial resources are rolling in

Number of participants: X for each team (X for men and women)

Competition method: X athletes stand on the inside of the competition equipment with their feet, and X athletes move forward through coordination to run the xx meter race.

Scoring: stop with the vertical plane of the match equipment used by each team passing through the finish line, and the one who takes less time wins.

2, dry land dragon boat

Number of participants: X people per team (half male and half female)

Competition mode: X players from each group. The race is x meters.

Rules of the game: people and equipment cannot be separated during the game. Always ride on the equipment, and each person should grab the rope with at least one hand, otherwise it will be punished (5 seconds). The referee will start after the whistle, and those who start early will be punished (5 seconds).

Scoring: The game equipment parked by each team passes through the vertical plane of the finish line. The person who spends less time wins.

3. Dynamic Five Rings

Number of participants: X for each team (X for men and women)

Rules of the game: Player X stands in the game equipment, while Player X controls the direction outside and holds the game equipment. After the referee gave the order, the four players coordinated to make the competition equipment travel on the designated runway, with a schedule of xx meters.

Scoring: when the equipment used by each team touches the vertical plane where the finish line is located, the one that takes less time ranks first.

4. Caterpillar racing car

Number of participants: X for each team (X for men and women)

Rules of the game: Before the game starts, X players ride on the game equipment, stand behind the starting line and hold the fixed handle with both hands. After the referee gave the order, X players coordinated to make the competition equipment travel on the designated runway, with a schedule of xx meters.

Scoring: All equipment passes through the vertical plane of the finish line, and the one who takes less time ranks first.

5. Interlocking

Number of participants: X people per team (X men and X women)

Rules of the game: Before the start of the game, players should fasten their belts and stand behind the starting line at both ends of the runway. After the referee gives the order, player 1 starts first, travels to the finish line and hangs the belt of player 2. After the connection, the two players started from the starting point together and connected with the No.3 player. After the connection, they went to the finish line together ... and so on. The race is 30 meters.

Scoring: All players in each team pass through the vertical plane where the finish line is located, and the one who takes less time ranks first.

Step 6 touch the ball

Number of participants: x people per team.

Rules of the game: in a fixed area, X people play against each other, and the party pushed out of the border is the loser. Score: The winner goes to the next round.

7. Happy feet

Number of participants: x people per team.

Rules of the game: Before the start of the game, players should put on giant shoes, hold shoelaces and get ready after the starting line. As soon as the referee gives the order, the players will drive their giant shoes x meters ahead.

Scoring: stop on the vertical plane where any part of the giant shoe touches the finish line, and the one who takes less time ranks first.

8. shells can receive pearls

Number of participants: X for each team (X for men and women)

Rules of the game: the defender stands on the playing field with seashells, and the attacker stands behind the limit line with pearls. After the referee gave the order, the attacking players began to throw pearls at the central defense.

How to write marketing plan template 2. First, improve the sales organization.

Establishing a complete sales organization is conducive to the development of the company's sales work, and making corresponding marketing plans according to the company's product structure. In order to achieve the company's sales target, it is suggested that the company organize the staffing of Shuanggou Office as follows:

1. The company has a sales director who is responsible for:

(1), responsible for organization establishment and personnel assessment.

(2) Formulate the company's annual sales plan and arrange the work of sales managers in all districts.

③ Divide the goals and tasks of regional managers,

(4) according to the sales situation of the company's products at different stages, make different sales plans, strive to complete the annual sales targets and tasks, and be responsible to the investment shareholders.

There are three sales managers in this company. With the development of the company and the continuous enrichment of the product structure, the three sales managers can serve as the managers of the Shuanggou office of the three departments respectively, and reserve the backbone for the development and growth of the company. The sales manager is responsible for:

(1) Assist the Marketing Director to formulate and subdivide the annual sales tasks of each region of the company.

(2) Develop and improve the distribution network according to the sales plan, directly implement the company's various sales models, and actively feedback to the company, constantly adjust and improve.

(3) Reasonably allocate personnel according to the network development plan, and directly recruit employees of Shuanggou Office. Lead the sales team to actively complete the sales tasks assigned by the company.

(4) Assist the director to complete the sales task and daily assessment of subordinate employees.

⑤ Responsible for the implementation of the company's sales policies and promotional activities.

⑥ Summarize market information and make suggestions on product improvement or customer management. Participate in major sales negotiations and sign contracts; Directly manage key customers and assist the marketing department in sales training for customers. Organize the establishment and improvement of customer files.

⑦ Guide sales staff to actively develop new customers in the region, and assist local customers to carry out product distribution and sales training activities.

Be able to gain insight into the market, supervise and inspect, guide and improve the sales level of sales staff in various regions, and propose improvement plans. Pet-name ruby organize regular meetings every week, and organize business and training meetings of the sales team of this department.

3. It is suggested that the company assign 2-3 sales representatives to each sales manager, a total of 9. The responsibilities of the sales representative are:

(1) is responsible to the sales manager. Undertake the all-round development of the regional market under the jurisdiction of the company, organize the implementation of marketing promotion plans, and achieve regional sales targets.

② Manage sales channels and customers, conscientiously implement the company's rules and regulations, and make corresponding implementation plans according to the established regional annual sales targets.

(3) Responsible for business negotiation and contract/agreement signing in the region;

(4) according to the content and implementation of the sales contract/agreement, timely recover the payment;

⑤ Forecast the market demand of products and make plans;

⑥ Assist customers in product training and implement various promotional activities of the company.

⑦ Actively carry out various market research activities and put forward opinions and suggestions on the company's sales model and policies.

How to write marketing planning template 3 offline marketing advantages

1, better interactive communication

2. Enhance brand image

3. Expand the user base

4. Increase the profits of advertising brands.

5, short time, quick effect

6. Complementary resource advantages

Offline marketing method

1, sales center publicity

2. Square Night Show 3. Participate in the lighting exhibition.

4. TV and magazine advertisements

5. Wedding interaction

marketing goal

Companies, communities, hotels, bars, ordinary families and other people who need creative home.

Feasibility analysis of marketing model

1, sales center publicity: Now almost every family knows the house they want to buy through the sales center, and will consult all aspects of information in the sales center, including decoration styles and materials. If we arrange our "smart light bulb" in the sales center, so that customers who come to see the house can experience it in advance and feel the novelty, beauty and practicality of the product, it will have a huge publicity effect, thus promoting the awareness and image of the product.

2. Night display of the square: There is a huge flow of people in the square at night, and people wander around the square in a relaxed and leisure manner. Take advantage of this, put our "smart light bulb" in the square, show its function and temptation on the spot, and invite tourists to join the experience. This can not only produce a sensational effect, attract people to gather, thus promoting the brand and establishing the image of being close to the people, but also achieve the effect of spreading one hundred stories and one thousand stories.

3. Attend the lighting exhibition: Attend the Guangzhou International LED Exhibition and other exhibitions, and take this opportunity to publicize the product concept and product performance advantages of "smart bulbs" to the greatest extent, better meet people's high-end demand for high-tech and high-performance lighting products, and get to know more lighting dealers and technology enthusiasts, thus expanding the influence of our products.

Television advertising is a form of advertising spread through television, which is usually used to promote goods, services, organizations, concepts and so on. Viewers can make their own comments on commodities to a great extent, and advertisements have a strong intuitive effect. Nowadays, advertisements made by celebrities are also very popular, and the advertising effect is naturally extraordinary. Television advertisements are aimed at the public and have a large coverage; Television advertising is close to life and is an important consumption link in advertising industry.

In today's development, TV advertisements occupy a dominant position.

5. Wedding interaction: By sponsoring some wedding activities, we provide our "smart light bulb" at the wedding and show its perfect function on the spot, adding a romantic and elegant atmosphere to the wedding. This not only attracted the great affection of the newcomers, but also attracted the curiosity of the guests. Through the wonderful atmosphere, we can achieve the effect of invisibly expanding our influence and brand image.

Marketing implementation plan

1, sales center publicity:

1) Description of the scheme: By reaching a cooperation agreement with the sales center, we will arrange our whole set of "smart light bulbs" in the center for free, and train some employees in the sales center to master the use skills. Through these employees, we will recommend our products to customers who voluntarily look at the house, so that customers can have a free operation experience and feel the perfect experience of our products.

2) Description of budget: The cost of arranging a complete set of products: (omitted)

Employee training expenses: 500 yuan people (including three-day training lost time, catering expenses, etc. ) Pay the site fee of the sales center: 1500 yuan every month, and sell each set of products through the center.

Give it a 5% commission.

2. Night display of the square:

1) Description of the scheme: Every weekend at 7: 00- 1 1: 00, the products will be displayed in the square with large traffic in the city, and the employees of the company will show the usage of the products on the spot, and introduce the functions, advantages and characteristics of the products to tourists, inviting them to experience for free.

2) Description of budget: The cost of arranging a complete set of products: (omitted)

Venue rental fee: (to be determined)

3. Participate in the lighting exhibition:

1) Description of the scheme: Take part in the internationally influential lighting exhibition, introduce products at the exhibition, show the advantages and performance of products, and use the exhibition to distribute product leaflets to achieve the maximum publicity effect.

2) Description of budget: booth rental fee: (omitted)

Transportation expenses of employees and products: (omitted)

Flyer printing fee: (omitted)

Part-time cost of recruiting and distributing leaflets: 80 yuan per person per day.

4. TV advertising:

1) Description of the scheme: Record the TV advertisement of the product, and broadcast it in prime time on local influential TV stations within 30 seconds, twice every night from Monday to Friday and three times on weekends.

2) Budget description: The advertising recording fee is determined according to the advertising creativity (controlled within 500,000 yuan).

Advertising costs are determined according to the TV station charges and broadcast time (controlled within 654.38+0 million).

5. Wedding interaction:

1) Scheme Description: Sponsor 10 couples' weddings every month, provide lighting and other products, and use display products at the wedding site to create romantic, warm and intelligent lighting effects for the wedding. At the wedding, product leaflets were also distributed to the guests.

2) Description of budget: lighting arrangement cost of each wedding scene: (omitted)

Fees for sponsoring a wedding: (omitted)

The cost of distributing leaflets on site depends on the number of guests.

Expected target

Through these offline marketing methods, people can get in touch with and experience the charm of "smart light bulbs", let our products have more ways and opportunities to communicate with the public, and let people know the characteristics, advantages and functions of our products, so as to promote our products to the greatest extent, enhance the brand image of our products, expand a wider user base, and improve the awareness and acceptance of our products in the shortest and fastest time.

How to write marketing plan template 4. According to different customer groups, adopt different sales methods to occupy the market and achieve the purpose of selling the company's products.

Yes

1. For high-end restaurants, you can adopt the usual liquor sales method of restaurants and reach a cooperation agreement with them. (We may have to pay the entrance fee, which is about 5,000 yuan) By withdrawing the bottle opening fee of the restaurant, we can attract the enthusiasm of the restaurant staff for the sales of the company's Shuanggou series wine in the restaurant, and achieve the purpose of increasing the sales of the company's products. If you don't talk about the entrance fee, you can cooperate with the restaurant marketing staff to attract the restaurant marketing staff to recommend the company's products, such as wedding banquets, company banquets and conference drinks, so as to achieve the purpose of selling the company's products.

2. For restaurants in star-rated hotels, you can also use the same method mentioned above to reach the sales company and improve the Shuanggou series.

The purpose of wine sales.

3. For government canteens, you can connect with customers by purchasing recommendations, sponsoring banquet wine for a government project, or giving rebates to the competent leaders, so as to achieve the purpose of selling the company's products Shuanggou series wine for a long time.

4. For the company's banquet wine, you can choose a company with good benefits. Through cooperation with the company's marketing department, we use our products when the company banquets customers, and achieve the purpose of selling the company's products Shuanggou series wine through rebates or discounts.

5. For wedding wine, we can cooperate with the banquet department of the restaurant, or with wedding companies, photo studios and other places to obtain information and recommend the company's products to customers. Combined with the actual situation, the company achieved the goal of selling the company's products Shuanggou series wine by giving rebates and discounts to relevant responsible persons.

6. In China, wine for gifts can be used according to different festivals, such as Mid-Autumn Festival, Dragon Boat Festival and Spring Festival.

Activities are promoted locally through local newspapers and magazines in the established customer network, so as to achieve the purpose of gift sales.

7. Business people can use the company's banquet wine through consultation with the company's procurement and office.

In the form of rebate or discount, the company cooperates when entertaining customers, provides the company products for the company, and achieves the purpose of selling the company's products Shuanggou series wine.

How to write the marketing planning template? 5 Country Garden Europe City Dingyi Decoration Cooperation Project

20XX year1February

Dingyi Decoration —— Founder of High-quality Package Mode for Trusteeship Decoration Experts

I. Introduction of Ding Yi Decoration Company:

Anhui Dingyi Decoration & Design Engineering Co., Ltd. was established in 20xx. It is a company that mainly undertakes the professional construction of interior decoration of public buildings, houses, apartments and villas, and provides professional technical consultation, technical services, interior design and marketing planning services for decoration.

20xx September, Anhui Dingyi Decoration Package Life Experience Hall won the Chuzhou home improvement market with a brand-new marketing model, and calculated the decoration cost per square meter for the first time, making the decoration quotation simple and transparent. Take the lead in creating a new idea of decoration trusteeship and one-stop decoration, so that complicated decoration becomes "worry-free, time-saving and labor-saving"; Group buying maximizes the cost of material circulation channels and benefits consumers; Take the lead in establishing the largest home experience hall and office area with independent property rights in Chuzhou and even Anhui Province, bid farewell to the era of "on paper" in decoration negotiation, and lead the home industry into a new era of experience space of "experience first, then decoration".

Facing the rapid development of decoration industry, Dingyi Decoration carries forward the spirit of "keeping pace with the times, keeping pace with the times, keeping pace with the times", relying on unique marketing model, high-quality engineering quality and perfect service system; With the development of market-oriented and diversified business philosophy, we will create "brand decoration that ordinary people can afford".

Second, the development process of Ding Yi's decoration of Chuzhou Pavilion:

Dingyi Decoration Decoration Packages Experience Hall Chuguanzhuang Qi Hang

Chuzhou's largest home improvement experience hall, one-stop main material design and construction, first experience and then decoration.

Third, briefly introduce the home improvement package mode: