Marketing automation aims at automatically managing (and rationalizing) the marketing process of multi-level digital marketing activities, including e-mail marketing, social marketing, real-time chat, website monitoring and clue scoring.

The role of marketing automation

Marketing automation can help you straighten out digital marketing, reduce human error and improve marketing effect. It does not need to manually perform repetitive processes, and can focus on more strategic tasks, such as planning and design, goal setting, research, building brand consistency and measuring KPI.

When many people hear "marketing automation", they will first think of e-mail marketing automation. In fact, the function of marketing automation software goes far beyond this. Generally speaking, marketing automation can straighten out the following tasks:

1, Lead Generation, Cultivation and Scoring

2. Audience segmentation and positioning

3. Upselling and Cross-selling

4. Customer Lifecycle Marketing and Customer Retention Plan

5. Analysis report: Understand the resonance point of the target group, so as to further optimize the marketing and content strategy.

6.A/B test: Determine which titles, products/services, copywriting or pictures have the best marketing effect.

In addition, marketing automation software can also help to enhance and better control customer data and optimize customer files. Based on more detailed customer data, each interaction is tailored to create a seamless personalized customer experience on each channel.