1. Every old customer starts with a new customer. As long as it is a trading guest, simply add WeChat, leaving contact information is to leave hope.
2. We should take WeChat as a guest information system to refine: classify guests' spending power: classify gold, silver and loyalty cards. Birthday classification. The classification of old customers and new customers can be developed into consumption frequency classification, habit classification and time classification of in-store consumption, whether it is at ordinary times or only on weekends, so as to avoid disturbing customers as much as possible.
Every VIP customer records his phone number on WeChat, while his old customers don't use the phone in the store, but use their own mobile phones to let customers remember and save the phone number.
3. Comb the WeChat address book with high frequency, and comb the customer funds, so as to avoid some customers who don't send friends or block us from breaking contact and contacting privately, and subdivide the customer funds that are not subdivided when the store is busy.
4. Carefully record some information given by the guests. For example, the customer gives us the invoice header, tax number and address.
When an old customer is saturated or refuses to spend money because of changing styles or moving, don't give up this customer. It's a vast sea of people, and it's not easy to meet. Do what you should do for vip. When she needs it and friends around her need it, customers will naturally think of you.
6. Classify customers' birthdays and send birthday wishes on their birthdays. Those who have the strength and haven't come to spend for a long time can send out small red envelopes to make customers feel that we can still be friends, not just the relationship between selling clothes and buying clothes.
7. Try to get every customer's photo, use the customer's photo as the background wall for chatting with customers, and upload the customer's photo in the comments, because the photo of the background wall will not be available after uninstalling WeChat and changing to a mobile phone. When you use the guest's photo as the background, if you want to send the screenshot to a circle of friends, you must change the photo first to avoid revealing the privacy of the guest, because the details determine success.
8. Pay attention to the WeChat status of your heavyweight customers and like it every day. One day, WeChat interaction is super high. Occasionally, you can chat with WeChat and ask what you are doing today.
9. Pay attention to friends circle, guests' trends, likes and comments. The customer sends the voting link and the voting forwarding link, so that the customer can see that you are helping him canvass.
10, WeChat friends circle, at least one thing is related to the brand. Usually, wear more clothes, and friends circle try to use their own photos, because guests are familiar with you, not models, and unfamiliar guests are more likely to remember you first.
1 1. Sometimes small gifts are prepared in the store, so you should think of the guests. Even if you don't come this time, I will come to you next time. After all, the gift is still there.
12. For the guests who live not far away, we can deliver the goods to our door and deepen the influence of the guests on us.