That is, domestic local trend brands. National tide is the combination of country and tide, tradition and modernity. With the rise of the national tide, comfort and freedom have become the core of current design, and fashion clothes made of these elements are no exception.

The "national tide" began in the first year of 20 18 and rose rapidly in 20 19. The connotation of "national tide" is more and more diverse, which is not only a new consumption trend, but also a cutting-edge cultural trend.

At the same time, the "national tide" also carries more and more expectations. People hope that this wave will not only bring about the upgrading and innovation of domestic products, but also push the influence of China national brands to a wider distance.

Compared with the "Japanese wave" and "Korean wave" that poured in from outside in previous years, the "national wave" that started on 20 18 is no longer confined to the specific culture of some consumer classes, but has set off a sustained and strong large-scale upsurge in various consumer fields and consumers in China.

In September of 20 19, the "national tide pride big data" jointly released by "Baidu national tide season" and People's Network Research Institute showed that from 2009 to 20 19, the attention of China brands increased from 38% to 70%.

Extended data:

Before the word "national tide" appeared, the words "national style" and "retro" were more common. There are two typical initiators of the "national tide": Beijing Palace Museum and Li Ning Company. The Forbidden City breaks the stereotype of time, recreates the cultural and creative products of self-image, and makes the younger generation fall in love with the "new favorite" from the palace.

What Li Ning broke was the stereotype of space. At New York Fashion Week, Li Ning Company "enlightened" and printed the word "China Li Ning" on the chest of clothes with trendy brand temperament, which ignited the trend confidence of Chinese people.

Phoenix net-different national tides, different Oversize