One: Drainage: "168 yuan Nursing Privilege Card" (face lacing twice, 198 yuan/time, with a total price of 396 yuan; The ancient jar is steamed for 5 times, 98 yuan/time, and the total price is 490 yuan; Chest, twice, 128 yuan/time, with a total price of 256 yuan; Facial brilliance 1 time, 298 yuan/time; Facial anti-aging 1 time, 398 yuan/time; Deep cleaning of facial blackheads twice, 198 yuan/time, with a total price of 396 yuan; Catering moxibustion twice, 128 yuan/time, with a total price of 256 yuan; The total value of the nursing privilege card is 2490 yuan). Each customer can only use it once, and only new customers can buy it. The purpose is to increase the back-end profit of the transaction probability through customers coming to the store (the activity is valid for only 7 days and the quota is limited to 200. Scan the code online to register until the gift is delivered).
1: membership fission: conditions for using the privilege card: pay at the store with the privilege card 168 yuan can enjoy the original price 1220 yuan: forward the WeChat friend circle copy (WeChat fission) and then send "JD. COM price 1680 yuan intelligent sweeping robot 1 set; Film and television membership cards meet the needs of some customers, and gifts enhance the customer experience rate)
2. Cross-industry cooperation and drainage: "168 yuan Nursing Privilege Card"+1 VIP card (third-party card can be customized) with a value of 398 yuan was given to the surrounding hair salons and women's clothing stores.
3. Push and drain: Use "168 yuan Nursing Privilege Card"+"Movie Season Card" instead of leaflets and distribute them to women.
4. Community marketing: free for film and television members of the whole network, and free for VIP members of film and television when friends join the group 1 season card+"168 yuan Nursing Privilege Card" 1 card at the store.
5. Old customer recommendation: 198 yuan sent it to JD.COM for consumption, 1 set of intelligent electric toothbrush;
Two: lock the customer in the store (for reference)
1) Annual membership card: 996 yuan: 1: Old-fashioned urn steaming card, unlimited times; 2: Send JD.COM1water purifier 4380 yuan. Limited to 200 people) 3: Give away 5 steaming privilege cards, which can be given to your girlfriend.
2): members recharge 2000 1: 2000 yuan for cash consumption without threshold; 2. Gifts worth 6,000 yuan: JD.COM price 1.880 yuan, multifunctional breakfast machine 1 set, JD.COM price of 4,280 yuan, fruit and vegetable detoxification machine 1 set (excluding pesticide residues, meat hormones, etc. (limited to 50 people); 3. Give a cash credit card of 2,000 yuan, and spend 10% cash each time; 4: the card runs out of 2000 yuan in cash; (limited to 30 people)
3): When you enter the store, you will get a gift: "JD" when you spend 198 yuan. COM price is 198 yuan intelligent electric toothbrush 1 piece+movie VIP season card 1 piece+"168 yuan nursing privilege card" (for friends and girlfriends).
Advantages of graphics card: (Tencent Video, Youku, Iqiyi, etc. 12 platform can be used) Chasing dramas, watching videos frequently, and watching live TV. Secret holiday advertisements are placed inside the App, and new content can be released directly in later activities. So as to lock and drain a large number of customers; As long as the card is issued by us, consumers can only see our advertisements and directly target customers. You can use "168 RMB nursing privilege card" instead of leaflets (the experience card is valid for 30 days to guide a large number of customers to experience in the store).
Profit analysis: 1: Quickly withdraw funds; 2. Fission of old members; 3. The filter element of the back-end water purifier is profitable. Replace the filter element twice a year. Every time you make a profit in 200 yuan, 1 Taiwan earns a profit in 400 yuan, and 200 units earn 80,000 yuan a year, making money that customers can't see.
The beauty industry must learn cross-border marketing and design its own business model. I hope it helps you.
If you design a marketing campaign, you can refer to the four elements of a complete marketing plan shown below. The activity plan must be complete.