Second, aim at the problem. Please refer to the health campaign for successful cases. Healthy physical fitness is a small and medium-sized gym and studio. The key to ideological transformation is not to bring people in to exercise and make money, but to help members exercise and improve their physical fitness, serve members well, take good care of members and be people-oriented. Coupled with the appropriate publicity and promotion methods, naturally out of the most difficult step.
Another point, which is also the most important point, is popular support. The human heart here refers to two aspects.
On the one hand, it is the hearts of members, and the so-called "word of mouth" is very important. Take the health sports gymnasium as an example. Why can the store's average monthly performance be no less than 16w when the natural flow is gradually decreasing? (Conservative estimate) In fact, it is still based on "word of mouth". Although there are shops in the range of 1 km as far as possible, the location of healthy exercise gyms is not so obvious compared with other large gyms. However, there are still so many people willing to come here for exercise and fitness, that is, members of Healthy Health are willing to spread the word spontaneously and tell people around them where the characteristics of Healthy Health are and how good it is.
On the other hand, it is the core of the team. As far as a fitness studio is concerned, there are not less than 8 fitness instructors, and many studios even exceed 10. How to manage the team well and form consistent values is also very important. Qi Xin made concerted efforts to get things done. Unity is strength, although it is an old saying. But this is the most useful sentence when you really do something. Imagine how to make the coach teach happily and serve the members. How to make the coach willing and passionate to promote it? At this time, it reflects the power of the human heart.