First of all, let customers recognize your advertising concept. The proposal may wish to learn to empathize with people, convince customers first, and then convince the audience. Don't blindly follow the instructions of customers, but guide them to admit our advertising stories, our emotions and our relationship with people.

As a producer, there should be a confrontational relationship with customers, and the inspiration and thinking of advertising film creation will be generated in the confrontation. We advertise not for customers, but for ourselves and the audience. Because commercial films ultimately need to face directly, it is the consumer groups of customers, not the audience.

Then, we need a good story. The matrix of the story is generally as follows: confrontation, emotion, revenge, growth and transformation.

The creative state of commercial movie scenes is very important. You must communicate with many people at the commercial film scene. How to persuade and lead this team to complete your ideas and scripts needs running-in. You need to know what you want and why you want to do it, and then pass this idea on to others so that they are as clear as you are.

At the same time, we should also pay attention to customers' opinions, because they are the people who know brands and products best, and some of their views and logic may be unexpected.

Ivy Bian Xiao will share with you about how to make customers accept your advertising proposal. If you are interested in online marketing, I hope this article can help you. If you want to know more about advertising marketing, copywriting, copywriting optimization methods and materials, you can click on other articles on this site to learn.