1, live broadcast with goods
The vigorous development of e-commerce live broadcast is mainly because e-commerce live broadcast has become a new growth point for governments at all levels to boost the economy and stimulate consumption.
At the enterprise level, the influx of major Internet companies has made e-commerce live broadcast develop rapidly. In recent years, both e-commerce platforms represented by Taobao and Pinduoduo, short video platforms represented by Tik Tok and Aauto Quicker, and even traditional Internet companies such as Baidu have gradually increased the layout of live e-commerce, and promoted the live broadcast of e-commerce to gather a large number of talents, funds and media resources in a short time.
2. Health industry
During the anti-epidemic period, masks, alcohol, disinfectant, thermometers, protective clothing, medical equipment and so on have all become social shortages. Masks have become the best-selling and scarce goods in the world this spring. "One mask is hard to find" and queuing to buy has become a market phenomenon of social epidemic prevention demand in many countries.
3, home fitness
Fitness practitioners have also made use of online channels that have long been open. Fitness institutions can't start classes offline, so they maintain their income by providing online paid courses and open free live broadcasts to protect customers. Even coaches who have suspended their business are pushing themselves and regularly broadcast training on personal social platforms. At the same time, the fitness equipment market has also ushered in a small climax. The sales of yoga mats have tripled, and the dumbbells in the Keep online store are out of stock from time to time. The offline stopped, but everyone made money.