1.
First, the effect of the celebration is estimated to be 1. The joint opening of publicity activities and Christmas is magnificent, which will give consumers a strong sense of memory, arouse good word-of-mouth publicity and improve the company's visibility and reputation.
2. The human appearance and thoughtful service inside and outside the store can enhance the loyalty of the target consumers to the enterprise.
3. Through service competition, dish and chef competition, the cost can be saved, which can greatly enhance the sense of belonging and centripetal force of employees and improve their work enthusiasm.
4. Increase the turnover of the company through promotion.
This activity is large in scale and relatively low in cost, which can achieve twice the result with half the effort and form a big sensation effect.
II. Theme, Time and Place of Celebration
1, celebration theme: customer satisfaction, cultural innovation.
2. Celebration time: xx, 65438 to xx, February, xxx.
3. Celebration place: a hotpot restaurant.
Third, the way to publicize the celebration.
1, pre-media publicity
In the early stage of the celebration, through the cooperative media of Xi 'an Anlong Etiquette Culture Communication Co., Ltd.-"Golden Page Navigation", a month-long free publicity was conducted, and the geographical location, dining environment and supporting facilities of a hot pot restaurant were introduced in detail in an illustrated way, which achieved a wide publicity role in the catering industry of Xi 'an Hotel.
2. Post-site promotion
Through the invitations sent to media friends, customers and business friends before the celebration, the arrival of these people has played a very good role in the wider promotion of our store during the celebration. At this time, coupled with the live performing arts activities, it attracted a large number of people, and sending them coupons or discount cards to attract people during the period also played a role in promotion.
IV. Specific matters of celebration activities
1, participating departments and personnel
Security department: responsible for on-site parking, order maintenance and emergency handling.
Performance Department: Performs according to the pre-customized program order, and is responsible for the smooth and orderly performance.
Etiquette department: responsible for guiding guests and cutting the ribbon.
Art department: responsible for debugging audio and other equipment to ensure the smooth performance.
Logistics department: field staff, responsible for supervising and coordinating the work of personnel in various departments.
2. Construction and decoration of the event site
Off-site: balloons with banners flying in the air; The mascot waves to you warmly; There are big banners hanging outside the building to remind people of the goals and preferential items of "big store celebration", as well as banners from suppliers and congratulations units; Set up a high-precision ink-jet shop celebration signboard at the entrance; Miss etiquette issues company anniversary souvenirs; The whole show a jubilant atmosphere. Create a simple and tasteful holiday atmosphere, and consumers will be attracted by this atmosphere as soon as they pass by the door.
On-site: the waiter is dressed neatly, smiling and enthusiastic; The front desk service is meticulous and patient; Ground light can be used as a guide; The tables and chairs are spotless; The company's various promotional materials are easy to read; Music is like high mountains and flowing water; Green bonsai is pleasing to the eye; Customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After eating, you can also participate in the lucky draw and send souvenirs. Let customers enjoy a hot pot restaurant from beginning to end.
First-class service, leaving good memories.
Shopping malls celebrate the agenda
Process arrangement of opening ceremony activities:
At 9:30, all staff will be present (Party A and the celebration company).
At 9: 40, the live gongs and drums team played a welcome song. The reception group receives guests and is responsible for distributing corsages, and plays cheerful music between performances.
9: 55 female singer (good start)
10: 00 Opening remarks by the host
10: 03 leader's speech. (self-arranged)
10: 06 leader's speech. (self-arranged)
10: 09 leader's speech. (self-arranged)
10: 12 leader's speech. (self-arranged)
10: 15 The host invited the leaders to cut the ribbon on stage.
10: 18 The host invited the leaders to take the stage to announce the official start of the opening ceremony, and the leaders cut the ribbon (at the same time, the band sounded firecrackers and paintballs soared).
10: 20 male singer singing
10: 25 Indian dance performance
10: 30 duet performance
Interaction between the host and the audience
10: 55 female singer singing
1 1: 00 National Dance
1 1: 05 male singer's dance performance
1 1: 10 Interaction between the host and the audience
1 1: 20 Modern Dance Performance
1 1: 25 duet performance
1 1: 40 male singer singing
1 1: 45 The host announced the successful conclusion of the ceremony.
2. Planning scheme of celebration activities
Theme: Golden Autumn Coffee,10.3, colorful courtesy celebration.
Celebrate the xx anniversary of the motherland with the whole world!
Xx coffee wishes Quanzhou people a happy Mid-Autumn Festival!
Congratulations on the fifth anniversary of the establishment of xx Coffee Xingyi Store!
Activity purpose:
Increase the influence of xx coffee in Xingyi, focusing on National Day, Mid-Autumn Festival and store celebration, highlighting the first western-style coffee shop and the first brand chain store in Xingyi, and enhancing the company's popularity, image and influence! With the help of some marketing activities in September, popularize coffee and western food culture and show the company's cultural heritage! In order to distance ourselves from our competitors! Do a good job in marketing new and old customers, increase sales and profits, and strive to break through xxx million yuan in 10, laying a good foundation for the company's future development.
Activity time:
From September 28th, 29th and 30th, we will complete the pre-advertising campaign, distribution of pop leaflets, in-store posters and outdoor advertisements!
10 to 1, and the National Day content is mainly implemented to 10.
65438 10 3 Mid-Autumn Festival is the highlight.
The pre-celebration activities will be implemented from1October 3 (65438) to1October 6 (16).
From 65438+1October 17 to165438+1October 17, celebrations are the main activities.
Location:
Inside and outside the xx coffee shop.
Participants:
All employees of the company and new and old customers.
3. Planning scheme of celebration activities
1. Promotion 1. television advertising
(1) TV subtitle advertisements can be considered, which will be broadcast at different times every day, at 7 or 8 pm.
(2) Billboards and advertising banners can be used for advertising. Posters can be hung in front of supermarkets, hospitals and restaurants. If there is an LED electronic display screen, you can choose electronic advertisements.
Issue coupons
(1) You can choose to cooperate with the supermarket. You can get a voucher for Pinyucun 100 yuan, a voucher for 20 yuan for 200 yuan and a 50% discount coupon for 500 yuan. At the same time, you can put up posters in front of the store, and anyone who spends in the * * * supermarket can get our high coupons. In this way, hotels and supermarkets advertise each other, which can persuade supermarkets to participate in this activity together, and the advertising fees can be shared through consultation.
(2) to publicize the activities of the hospital, mainly using the family members of patients who come to the restaurant to eat and pack to publicize in the hospital ward. However, this method is not allowed in hospitals, and it can be carried out in send warm, such as giving breakfast to patients in hospitals and giving them leaflets and coupons by the way, which will not only gain a good social reputation, but also play a publicity role.
(3) In-store distribution, distributing leaflets and vouchers to dining guests.
3. Countdown discount temptation
Set up billboards in front of the store to celebrate the one-week countdown, and enjoy 10%, 8.5%, 8%, 7.5%, 7%, 6.5% and 5.5% from the penultimate day, so as to reduce it and give people a sense of suspense and expectation. Only the special price of the day is announced every day, and the next day is indicated by a big question mark. Never mind the business geometry of the previous day or two, the key is the next few days.
4. Daily specials
You can choose several popular Sichuan dishes to make daily specials, and announce them at the door of the store, so that people passing by know that people who like Sichuan dishes will consider eating them when they see that they have their favorite dishes and have special prices.
Second, the promotion plan
1. Warm family reunion in winter
This scheme is mainly aimed at mass customers, and all families or groups with more than 4 people can enjoy on-site gift-giving activities except discounts.
2. Meet friends in the warm winter.
This scheme is mainly aimed at Sichuan and Chongqing villagers in Baotou, so that they can feel the taste of their hometown in Baotou. The specific preferential scheme can be discussed separately.
3. Warm winter New Year's Day rewards
This scheme is applicable to all customers and is implemented in combination with Scheme I and Scheme II. Customers who spend in our store can enjoy the annual discount if they register on New Year's Day and welcome the new year and come to the store for consumption.
After the short-term discount, continuing to implement these three schemes can extend the in-store promotion cycle for about one month.
4. Planning scheme of celebration activities
I. Purpose of the activity 1. Warmly celebrate the anniversary of hotel KTV.
2. Establish the brand image of the hotel and its KTV, as well as its reputation in terms of service, quality and operating characteristics through celebration activities.
3. Communicate the hotel's business philosophy and service consciousness to the target consumers from all directions, and conduct benign communication with consumers.
4. With the help of the opening ceremony of our KTV store, we will create a peak of brand communication, and then drive the business season years ago.
Second, the theme of the event
1, the theme of "Please bring your songs into the recording studio and take them home".
2. The theme of the activity is "Make love with songs, make a pact of roses"
Three. Time and place of activity
Activity time: xx years, xx months, xx days.
Venue: the anniversary of our new KTV.
Fourth, the active object.
Mainly in the city's high-end consumer groups, youth consumer groups.
Verb (abbreviation of verb) activity content
1, please take your song into the recording studio and bring it back to your home.
Because young people who drag songs, especially those who are confident in their voices, are looking forward to recording their own songs, and the ordinary recording effect is very poor, so we use the recording studio to record their professional songs and give them away for free (only on the day of the event) to publish relevant information in the news media (newspapers, magazines or radio stations for middle-and high-income people), and all of them will be discounted at 60% during the opening period.
2. Make love with songs and make a contract with roses.
"Making love with songs" single date party activities. "The Covenant of Roses" aims to impress each other with songs, carry out the original sound to the end, and let men and women communicate and talk with songs. If you like a person, you can designate him to sing. If two boys sing the same song in pursuit of a girl, even if they have boyfriend and girlfriend or are not satisfied with each other, they can record the original sound of the other party.
Remarks: This activity is mainly aimed at people who pursue cultural taste and quality of life, and is suitable for people who have parties or anniversaries.
Features: cultural taste, easy to cause controversy, conducive to media speculation and dissemination.
Popularization of intransitive verbs
1. Promotion time: one month before opening.
2. Publicity means: do a good job in advertising and publish information about related activities in influential radio stations, newspapers and news media in this city.
Seven. Promotion plan
(1) Corresponding discount: 30% off all drinks on the opening day, but discounts can be given according to the number of customers and the economic strength of the boss under special circumstances.
Features: Emotional communication highlights the festive atmosphere, easily causing consumers to change their brand and image again, and can form the concept of affordability in consumers' minds.
(2) Economic combination: A variety of economical and efficient service packages are combined when opening, and the price is clearly marked. You can use the hotel discount card. One card can be used for two purposes, which is convenient for customers.
Features: spread xx to all consumers. The KTV in this hotel is also a place suitable for consumption.
(3) Issue discount cards for ordinary hotels. When opening, the first priority is to be affordable, to make consumers feel cheap and suitable for them to enjoy, the same cost, different enjoyment, the decline in drinks, and the quality of service can not be reduced. During the opening period, all customers can give away a KTV and hotel universal discount card for free as long as they spend over XX yuan. In order to run the hotel in the future.
Eight. Matters needing attention in activities
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience.
2. Set the sales target of the activity, and all hotel staff should do a good job in sales.
3, in the hotel KTV can be arranged accordingly, rendering the atmosphere.
4. The restaurant and guest room in our hotel can be combined with discount promotion to enhance the influence and attraction of this activity.
5. During the activity, all departments made careful preparations to provide perfect services for the guests.
5. Planning scheme of celebration activities
1. Purpose: Take the fifth anniversary of the beauty salon as an opportunity to give back to old customers, attract new customers, increase the recommendation of old customers, improve the recommendation enthusiasm of new customers, create a festive atmosphere, cause a sensation on the day of the lucky draw and improve the publicity quality of the store.
Prize setting:
Grand prize: 29,800 yuan xx card.
First prize: 19800 RMB xx Resilience Year Card.
Second prize: 5 extremely fast electric cars.
Third prize: 500 yuan, a cash card. (The down payment for technical projects can be 1000 yuan in cash, which needs to be paid off on the spot). 10
Publicity channel:
1, telemarketing informs old customers.
TV advertisements attract new customers.
3, body advertising and dubbing for street propaganda.
4. Hang vertical banners in front of shops and main streets.
5. Place a rainbow door at the door.
Second, the propaganda words:
The fifth anniversary celebration of xx beauty cosmetics, three stores celebrate together, give back to old customers, make new friends, surprise draw, electric car, electric heating fan, prizes plus prizes, beautiful xx, and great value surprises are waiting for you. Xx beauty, draw the beauty of angels with intelligent hands, and write happy music with grateful heart! Xx beauty salon, convey confidence and spread beauty!
Operating principles: old customers are recommended to recharge, new customers are charged an appointment fee, personal activity orders are recommended, and lottery is recommended.
Recommended way: xx beauty card
Distribution cycle: 7 working days from the time of card collection.
Stored value plan:
Store value 1000 yuan to send a 4-point diamond ring or pendant 880 yuan.
Store value is 20xx yuan, 8 cents diamond ring or pendant 1800 yuan.
Shop 3000 yuan to send 12 cent diamond ring or pendant 2800 yuan.
Shop 5000 yuan to send 14 cent diamond ring or pendant 4800 yuan.
Stored value 10000 yuan to send 18 cents diamond ring or pendant 8800 yuan.
Third, the mode of operation:
Send messages to old customers, make phone calls, fill in lottery tickets, and promote the technical project Butterfly Change Card, which old customers use for themselves or give to friends. If you spend once, you can get a 880 yuan diamond ring (the back of the butterfly card is the project introduction, and the space behind it is used to stamp the project); if you spend twice (including friends' consumption), you can participate in the diamond growth plan, and so on, you can spend 1 4 diamond ring.
1. Old customers fill in a lottery ticket (high consumption level). Old customers talk about charming investment plans; That is, the stored value is 1 000 yuan, and a diamond ring worth 40 cents is given to 880 yuan.
2. Fill in the form when the consumption of new customers exceeds 1000 (if there are many guests, you can increase the consumption appropriately and issue lottery tickets).
3. New and old customers can fill in another xx beauty card with a stored value of more than 1000 yuan, which needs to be paid in full.
4.xx Qingcheng Card successfully recovered 5 lottery tickets and 4 points for diamond rings.
5. The more stored value, the more xx beauty cards are issued (stored value upgrade 1000 or above), and the more chances of winning the lottery. During the activity, China Kemeike paid more than 500 yuan for the science and technology project, and the 500 yuan deposit was 1000 yuan.
6. Small lottery tickets in the shop:
(1) Small gift. (Customers with average spending power)
(2) "XX Allure Card (customers with strong spending power).
7.xx Qingcheng Card holders will receive a value of 198 yuan when they pay for an appointment in 300 yuan; Zisha Pot and a free card for 12 months in 360 yuan, and participate in the in-store lucky draw once.
Remarks: Make two identical lottery boxes, put them in different rooms, and draw lottery according to customers' spending power. High-end consumer customers mainly draw xx Allure Card.
Fourth, the lottery type:
There will be a small lottery in the store and a big lottery at the end of the activity.
Small lottery: customers who have no spending power draw prizes for several years on the spot. When a customer with spending power draws five xx Allure Cards, he tells the customer that as long as the xx Allure Cards are given to five friends, when all five friends return to the store to register, they can give a diamond ring or other high-grade gifts worth XXX.
Big draw: a big draw will be held in the hotel. After the lottery, communicate with the intended customers on the spot. The guest who won the grand prize came to the store to receive the prize the next day. Staggered time, after-sales teachers receive one by one.
Xx Allure Card Lottery:
Making xx Allure Card: The front of the card is mainly the image of a beauty salon, which is divided into front card and back card. Write the services included in the card on the back and make a friendship link on the front (that is, write the name and phone number of the recommender on the front and back cards).
Rules for the use of xx Allure Card:
1, xx whole card value:
You can get one purple clay pot with this card (value 198 yuan). With this card, you can get a free consumption card in 360 yuan in February 65438.
With this card, you can enjoy an expert facial contour diagnosis (after-sales interview to find the demand), and with this card, you can participate in the in-store lucky draw for the tenth anniversary of the summit.
2, xx city card sign-in:
When customers arrive with xx beauty cards, grasp two points:
(1)xx allure card customers participate in the lucky draw (xx allure card drawing).
(2) According to the customer's personal situation, the xx Allure Card will be converted into a stored value and sent to the diamond ring.
Remarks: All xx beauty card customers are accounted for separately, and the customers are informed that the gifts will be distributed immediately, and will be returned after paying a deposit of 12 months.
Focus of activities:
1. When new and old customers come to the store, they are all induced by giving away diamonds and lottery opportunities to promote stored value.
2.xx Qingcheng Card customers are guided by the teapot and small lottery in the store, telling customers that they can draw a diamond ring as a temptation to make an appointment for payment.
3. Individual customers come to the store to introduce the benefits of xx beauty card and promote the stored value of the card.
There are two lottery boxes in the store, one is xx Allure Card and the other is souvenir. You can take part in the lucky draw when you arrive at the store.
Post setting: captain, vice captain, combat soldier, bee cashier, gift distributor.