From 65438 to 0959, phil knight graduated from the University of Oregon with a bachelor's degree in business administration. A year later, he entered the famous Stanford University to study for a master's degree in business administration. Strict management education has enabled him to become an excellent manager. In the years to come, the two alumni worked hand in hand to help each other and lead the company to grow and develop. Today, Nike's production and business activities are spread across six continents, with 22,000 employees and nearly 6,543,800 suppliers, shippers, retailers and other service personnel.
Nike has always regarded it as a glorious task to inspire every athlete in the world and provide them with the best products. Nike's language is the language of sports. Thirty years later, the company has been committed to creating opportunities for everyone to show themselves. Nike knows that only by using advanced technology can we produce the best products. So all along, Nike has invested a lot of manpower and material resources in the development and research of [[new products]]. The air cushion technology pioneered by Nike has brought a revolution to the sports world.
Sports shoes made of this technology can protect athletes' bodies, especially ankles and knees, prevent them from spraining during strenuous exercise, and reduce the impact and wear on knees. Sports shoes with air cushion technology are very popular as soon as they are introduced. Both ordinary consumers and professional athletes love it.
In 200 1 year, Nike developed air cushion technology, and then introduced a new cushioning technology called Shox. The sports shoes produced by this technology are also very popular, and the sales volume keeps rising. Besides sports shoes, Nike's clothes are also very innovative. For example, high-performance textiles made by FIT technology can effectively help athletes to train and compete in any weather conditions. Other sporting goods produced by Nike, such as watches and glasses, are the crystallization of high technology.
In May 2002, Nike began to hold a 3-on-3 football match between Nike and Scorpion nationwide. Hundreds of youth teams competed for medals in Guangzhou, Shanghai, Beijing 14, 16 and 18 respectively. This is another great move made by Nike for the development of youth sports in China.
In August 2002, in China, Nike not only supported the development of football in China, but also paid attention to the development of teenagers. It launched a series of large-scale youth sports activities called "My Dream", and launched the Nike Super Cup for Youth Football and the 4-to-4 Youth Football Open.
In 2008, Nike was selected as the first brand with buyer satisfaction in China compiled by the World Brand Value Laboratory, ranking 14.
Nike development story: 1966, Ballman, who has been trying to make lighter shoes in various ways, sent a pair of shoes designed by himself to Oni Tsuka company, replacing traditional leather with soft nylon uppers. This pair of shoes, named Cortez, was initially ridiculed and ridiculed by Adidas' business representatives, but they were very popular in track and field competitions and became the best-selling shoes under the Tiger brand.
By 1969, BRS has sold more than1000000 USD of shoes. However, due to their long-term over-reliance on Japanese Oni Tsuka companies, they also began to worry that the relationship between the two sides may change. Later, this fear really came true, and the Japanese side began to look for bigger wholesalers and threatened to terminate the cooperative relationship. Knight was forced to make a choice, either to sell his shares and face legal problems, or to find another way to produce shoes. So, together with several of his employees, these employees have started to develop and design a different production line-Knight thinks it's time to go it alone, and he decides to take on a bigger challenge.
After cutting off the cooperation relationship with Oni Tsuka Company on the grounds of breach of contract, he found a factory in Exeter, cooperated with Japanese trader Iwai Nissho (providing them with credit financing), and began to sell shoes under a new name and trademark. In a dream of employee Johnson, the image of the Greek goddess of victory L floated, so they took the name "Nike" (the ancient Greek goddess of victory, named Nike).
Caroline Davidson, a local female student, designed a chubby tick symbol for them for only $35, which became a new symbol of Nike. This logo was not very pleasing at first, because unlike the stripes on Adidas shoes, it has the decorative function of supporting soles and arches, and unlike the logo of Puma, it can decorate the circular part of supporting feet, with only pure decorative function. However, this "whoosh" (meaning "whoosh flies past"), also a nickname of Nike, has become the most famous symbol in the world and has made great contributions to Nike's success.
Reference materials? Baidu encyclopedia entry Nike