It is mainly designed for successful people, focusing on the high-end market, and has also been acquired by Anta. In order to distinguish the brands of Fila and Anta, naturally Anta focuses on the mass market and Fila plays the high-end market, so Fila is definitely expensive as a high-end positioning, and its cost will definitely be slightly higher than that of Anta products, but far below the price gap.
Product information:
Le Fei's positioning is to build a brand of high-end people. From this perspective, it can't be cheap. Secondly, although Le Fei's brand is not well-known in China, it is actually the third largest sporting goods in the world. The first one is Nike, and the second one is Artie. From here, everyone must understand why Le Fei is so expensive.
Le Fei is a century-old sports fashion brand, 19 1 1 was founded in the Italian town of biella. It is a brand of textile and knitting clothes founded by the Ferrara brothers. In 1970s, in order to cooperate with diversified development, Philo turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.