1 visual identity
VI design generally includes basic part and application part. The basic parts include: enterprise name, logo, logo, standard font, standard color, auxiliary graphics, standard printing font, prohibition rules, etc. The application part generally includes: signs and flags, office supplies, public relations supplies, environmental design, office clothes, special cars, etc.
2. The basic part of 2.VI design
The following are five basic parts of VI system.
A. Enterprise name: it is the most direct identification to distinguish other enterprises.
B enterprise logo: it can be divided into enterprise logo and commodity logo. Its particularity should be recognizable, systematic, unified, intuitive and contemporary.
C. Enterprise standard font: It is a font composed of the font of enterprise name, online design enterprise trademark name, activity theme, advertising language, etc. and other fonts such as www.012logo.com. Its characteristics should be recognizable, readable, designed and systematic.
D. Enterprise standard color: refers to the color set by the enterprise to reflect the unique spiritual concept, organizational activities, business content, marketing and style of the enterprise through visual communication of color.
E. Auxiliary graphics: it is an auxiliary visual element in the enterprise identification system, including enterprise modeling (mascot), symbol pattern and layout design.
3. The application part of 3.VI design
The application part of VI design is to attach the specifications of the basic parts of the enterprise, such as enterprise logo, enterprise name, standard color, advertising language, etc., to some physical objects of the enterprise to reflect the enterprise culture.
The application system designed by VI mainly includes the following contents.
A. Office supplies: envelopes, stationery, notes, business cards, badges, work permits, invitations, folders, letters of introduction, bills, memos, information kits, official document forms, etc.
B. External architectural environment of the enterprise: architectural modeling, company flag, corporate facade, corporate signboard, public signboard, road sign, advertising tower, neon advertisement, courtyard beautification, etc.
C. Internal building environment of the enterprise: departmental signs, common signs, floor signs, corporate image signs, flags, billboards, POP advertisements, shelf signs, etc.
Means of transportation: cars, trucks, buses, trucks, tool cars, oil tankers, ships, planes, etc.
E. Clothing: manager's uniform, manager's uniform, employee's uniform, etiquette uniform, T-shirt, tie, work cap, buttons, epaulettes, badges, etc.
F advertising media: TV advertisements, magazine advertisements, newspaper advertisements, online advertisements, street sign advertisements, poster advertisements, etc.
G product packaging: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging and wrapping paper.
H. Official gifts: T-shirts, ties, tie clips, lighters, key cards, umbrellas, medals, gift bags, etc.
1. Display: window display, exhibition display, shelf display, display display, etc.
J printed matter: company profile, product description, product profile, calendar, etc.