1 annual promotion plan: Generally speaking, in order to create a warm sales atmosphere, stores should plan annual and quarterly promotion plans on an annual basis, focusing on the following points: a. Combining the marketing strategy of the year; B, considering the performance gap in the off-season; C, into the holiday features.
2. Theme promotion plan: A theme promotion plan refers to a promotion plan with a specific purpose or project, which is most commonly used for opening stores, anniversaries, social events and business circle activities. A. Shopping mall opening B. Anniversary celebration C. Social activities
3. Promotion plan to make up the performance gap: Sales performance is the most important source for stores to maintain profits. The daily work of business personnel is to ensure the completion of performance. Therefore, warning points should be set monthly, weekly or daily. If early warning points are found, sales promotion activities should be used immediately to make up the performance gap. In order to achieve the goal effectively and accurately, it is necessary to establish a "promotion question bank" for emergencies. As for the setting standards of early warning points, they are different due to the characteristics of different industries and different stores. Generally, the normal performance in the past is taken as the reference value. For example, the cumulative performance of a store at 6 pm that day is usually 60% of that day's performance. Establishing the reference value of early warning point is of great help to the completion of performance.
4. Antagonistic promotion scheme: the operation itself is dynamic. In the fierce competition, customers have long been shrouded in the temptation of promotion. The sales promotion activities of competitors are thus produced. Because antagonistic promotion activities are usually urgent and can be used for a short time, if a "promotion question bank" can be established on weekdays, it can be used immediately in the face of emergencies.
What types of plans are there? According to the importance of the plan
According to the importance of the plan, it can be divided into strategic plan and operational plan.
According to the planned time limit
Financial personnel are used to dividing the payback period into long-term, medium-term and short-term. Long-term usually refers to more than 5 years, short-term generally refers to less than 1 year, and medium-term is in between. Managers also use long-term, medium-term and short-term to describe plans. Long-term planning describes the development direction and policy of the organization in a long period of time (usually more than 5 years), stipulates the goals and requirements that all departments of the organization should achieve in a long period of time, and draws a blueprint for the long-term development of the organization. The short-term plan specifies what activities each department of the organization will engage in in in the short period from now to the future, especially in the recent period, and what requirements it will meet to engage in such activities, thus providing a basis for the members of the organization to act in the near future.
According to the clarity of the content of the plan
According to the clear indicators of the content of the plan, the plan can be divided into specific plans and guiding plans.
What types of plans are under management? According to the importance of the plan
According to the importance of the plan, it can be divided into strategic plan and operational plan.
According to the planned time limit
Financial personnel are used to dividing the payback period into long-term, medium-term and short-term. Long-term usually refers to more than 5 years, short-term generally refers to less than 1 year, and medium-term is in between. Managers also use long-term, medium-term and short-term to describe plans. Long-term planning describes the development direction and policy of the organization in a long period of time (usually more than 5 years), stipulates the goals and requirements that all departments of the organization should achieve in a long period of time, and draws a blueprint for the long-term development of the organization. The short-term plan specifies what activities each department of the organization will engage in in in the short period from now to the future, especially in the recent period, and what requirements it will meet to engage in such activities, thus providing a basis for the members of the organization to act in the near future.
According to the clarity of the content of the plan
According to the clear indicators of the content of the plan, the plan can be divided into specific plans and guiding plans.
According to the plan, from the abstract to the concrete level.
From abstract to concrete, harold koontz and Heinrich divided the plan into: purpose or mission, goal, strategy, policy, program, rules, plan and budget.
What are the disadvantages of China Mobile's preferential and promotional plans? Direct discount
Consumers can
Produce consumption fatigue
What are the types of tourist attractions planning? According to the development process, it can be divided into development planning, upgrading planning, integration planning and special planning. According to the different planning objectives, it can be divided into general planning, conceptual detailed planning, regulatory detailed planning, construction detailed planning and so on.
The element planning of tourist attractions is divided into tourism project planning, tourism facilities configuration and entertainment activities arrangement.
(1) Planning of tourism projects The allocation of tourism projects in scenic spots is often determined according to the resources of scenic spots. Generally speaking, participatory projects should be combined with ornamental projects. Recently, extreme sports and leisure sports are very popular.
(II) Configuration of Tourism Facilities Tourism facilities include two categories: superstructure and infrastructure. Superstructure facilities are mainly used to solve the facilities necessary for tourists' accommodation and entertainment; Infrastructure includes water supply, power supply, communication and transportation, medical care and drainage systems.
(3) Entertainment arrangements as tourist attractions include golf, tennis, swimming, archery, horse racing and fitness. Different types of tourist attractions also have different recreational activities, such as water skiing, windsurfing, diving, fishing, platform jumping and so on. Generally speaking, tourist attractions should be equipped with swimming pools, tennis courts and gyms, while coastal tourist attractions should be equipped with water skiing and gyms. Entertainment facilities are generally equipped with cinemas, nightclubs, dance halls and casinos.
What should a common promotion plan include? Teacher Luo Yalin's store manager training tips;
According to different targets, the emphasis of the promotion plan is different. The following are some common promotion plans that should be included.
1. The promotion plan related to commodities should include: systematization of sales, quality management of commodities, freshness of commodities, health and safety, patent rights, sample promotion, exhibition promotion, special sale of commodities, etc.
2. The promotion scheme related to sales methods should include: determining the sales point, distributing sales gifts and bonuses, holding promotion meetings, mastering the promotion of holiday population gathering places, promoting the sales of agents and specialty stores, establishing chain stores, selling return system, and promoting by stages.
3. Sales promotion plans related to sales staff include: performance reward, action management and education strengthening, sales competition, teamwork sales, etc.
4. Advertising and other promotion plans focus on: POP (point of sale display), leaflets with newspapers, model display, catalogues, poster promotion, newspaper and magazine advertisements, etc.
The example of the promotion plan is good.