In addition, Pang Qing and Tong Jian, two world figure skating champions, once again became public ambassadors for the "2022 Beijing Ice and Snow Consumption Map" after serving as public ambassadors for the "2022 Beijing Ice and Snow Consumption Map", and together with Gaode Map, they promoted and popularized the national ice and snow sports. At the same time, Zhai Xiaochuan, a professional basketball player of CBA Beijing Shougang Team, became the charity ambassador of "Beijing Fitness Consumption Map in 2023", advocating more citizens to actively participate in fitness activities.
Ice and snow consumption maps and fitness consumption maps effectively use Internet technology to integrate and classify scattered ice and snow destination information, increase the ability of graphic recommendation and route navigation, complete online digital presentation of offline information, and solve the problem of where consumers can go to ice and snow.
The released Map of Ice and Snow Consumption in Beijing in 2023 and the Map of Fitness Consumption in Beijing in 2023 were recommended by the Beijing Municipal Sports Bureau. They are presented in the form of multidimensional numbers through the map of Gaud. According to the classification of skating rinks, ski resorts, ice and snow carnivals, ice art centers, ball events, water events and comprehensive venues, more than 65,438 ice and snow sports venues and more than 300 fitness consumption items in Beijing were selected and recommended to the public.
Users can search and view detailed venue pictures, business hours, per capita consumption and other information in the "Gaode Guide" function of Gaode Map APP. In addition, more than 3,000 convenient fitness places registered by Beijing Sports Bureau are also on the map of Gaode, so users can go nearby and participate in their favorite fitness activities.
The biggest highlight of Beijing Ice and Snow Consumption Map in 2023 is that on the basis of the annual ice and snow consumption map in 2022, winter Olympic venues such as National Speed Skating Hall, National Sports Center No.9 Ice Sports Center, ice cube Ice Sports Center, National Alpine Ski Center, and the second Shougang Park Ice and Snow Expo, Golden Sea Lake Bibo Island Ice and Snow Carnival activities have been added.
In order to let consumers participate in winter sports with peace of mind, when consumers arrive at the sports venues recommended in the selected Beijing Ice and Snow Consumption Map 2023 and Beijing Fitness Consumption Map 2023, they can see the listing of Gao De Guide Ice and Snow Consumption Map and Gao De Guide Fitness Consumption Map jointly promulgated by Beijing Municipal Sports Bureau and Gao De Map.
At the same time, as the joint recommendation unit of this "Beijing Ice and Snow Consumption Season", Gaode Taxi will also provide exclusive taxi subsidies for the event, fully supporting and advocating citizens to carry out winter sports and exercise. Beijing citizens can get taxi subsidies by scanning the QR code offline when they go to the ice and snow destinations recommended by the "Gaode Guide" ice and snow area.
Empower the whole people with the digital platform and stimulate the new vitality of sports consumption with a new model. In this process, the integration of digital technology and traditional sports has become an important path and channel to accelerate the construction of a sports power and meet people's diverse fitness needs.