Feile is one of the top ten sports brands in the world, mainly engaged in the development of elegant sports-related products such as tennis, skiing, golf, yoga and racing. Bright and bold design style, outstanding elegance and unique product efficacy make FILA unique among the top international sports brands and enjoy a worldwide reputation.

The brand was founded by Philo Brothers in biella in 19 1 1 and has a history of more than one hundred years. In 1970s, Philo cooperated with diversification strategy to expand sportswear business.

In the following years, the series of golf, tennis, fitness, yoga, running and skiing were successively developed, which finally established the backbone position of world-famous sports brands and was regarded as the representative of art and the model of luxury.

Extended data

The road to fame of Feile brand

Initially, FILA focused on the production of tennis and golf equipment. It was not until 1970s that Feile brand opened up basketball, skiing, mountaineering, yoga and other product lines to meet the needs of fashion trends and diversified strategic development.

The Philo brand LOGO that we see now was established in 1972. At that time, Feile hired a Japanese designer, Mr. Yi Xin, to redesign the LOGO for the brand, taking the letter F as the main design element, dividing the "F" into two linear elements, giving it a round and full geometric figure, and at the same time incorporating the red and blue colors representing the brand characteristics.

Since then, the Feile brand has sponsored many outstanding athletes in various fields. In the field of tennis, there is 109, the world's number one,1/grand slam, the "tennis legend" bjorn borg with 63 championship trophies.

Basketball shoes designed by Fila are also very popular in America. Even rap god's 2PAC in the United States chose Philo grant hill II, who went to the foot, showing Philo's influence at that time.

Baidu Encyclopedia-Feile