Michelin tires are mainly quiet and comfortable, with soft tread, but they are not wear-resistant and expensive. There are five series products.
Pilotage high-performance series products: fashion sports tires, mainly with high performance and handling, but relatively high wind noise, low comfort, wear index value of about 300, low durability, mainly compatible with cars or super sports cars with strong fitness and sports performance;
Primacy silent and comfortable series products: the representative products of Michelin tires are comfortable and quiet, represented by PrimacyLC Boyue and PrimacyHP, and the market positioning of LC Boyue is quiet, comfortable and fuel-efficient; HP's market positioning is quiet, comfortable and maneuverable; The newly released 3ST focuses on safety and quiet comfort;
Durable energy products for economic development: the main products are durable products for economic development. This series of products have very good wear resistance, wetland park performance and environmental protection performance, including XM 1, XM2 and MXV8. XM 1 Accurate positioning is durable and economic development, XM2 flexible positioning is durable and safe, and the comfort and handling of MXV8 will be better.
LatitudeSUV series products: the main SUV series, the off-road vehicle performance is good, comfortable, wear-resistant and durable, which enhances Michelin's product coverage in the SUV tire sales market;
Winter X-ICE series products: mainly used for winter snow tires, which have good performance, durability, quietness and unique tread water storage hole design scheme in snow, but it is not good to grasp cultivated land in wetlands.
Michelin attaches great importance to the customer experience and has been focusing on maintaining the consistency of the quality of auto repair shops to ensure that every auto repair shop has a consistent service project. In addition, Michelin is also good at listening to customers' voices, and will conduct customer and market research based on electricity, Internet and their cooperation with professional market research enterprises, and listen to rational comments from the sales market.
Million car purchase subsidy