Group buying refers to group buying, which is a new consumption mode that young people with a certain economic foundation unite individual consumers with the same needs and strangers into a team with the same interests, and bargain collectively with merchants to protect their rights.

Group buying products can cover a wide range, including commodity products such as houses, automobiles, home appliances, digital products, mobile phones, computers, cultural and sports supplies, and card services such as health check-up, insurance, tourism, education and training, various beauty, fitness and leisure products.

Group buying generally has three forms of initiation: upstream merchants initiate; Professional group buying service agencies initiate and organize the whole service; Enthusiastic consumers automatically initiate.