In order to help you successfully register, next, we will explain in detail the cooperation standards of Tmall Mall in 2020. If you are very interested, please continue reading!
What are the rules for the 2020 Tmall New Year promotion? How to register?
A sense of rhythm in the main activities.
Store registration: 65438+February 7th, 2020 12: 00: 00-2020 65438+February 65438+May 23rd: 59:59.
Apply for the exam: 65438+February 7th, 202012: 00-202165438+1October 1 23:59:59.
Heating time: February 26th, 2020 00: 00-February 27th, 2030 65438+23:59:59.
Theme activity announcement: 2020,65438+February 28th 00: 00-202 1, 1, 23:59:59.
Brief introduction of events
In 2020, the theme activities of Tmall Mall Spring Festival celebrations will bring shopping celebrations to consumers in the traditional festivals of the Spring Festival. As one of the general large and medium-sized event marketing of Tmall Mall, Tmall Mall will cooperate with well-known brands to summarize the preferred gifts such as new year gift boxes, new products and fashion explosions to help the Spring Festival!
Regulations on industrial and commercial cooperation.
The shops and products that sign up for this theme activity must meet the basic rules of Tmall Mall membership and the standards of this investment cooperation. In this standard, the store of Tmall Global Purchase Service Platform * ("*" is the basic concept of this standard, the same below) must consider the benchmark rules of Tmall international marketing activities separately.
Second, the standard of access conditions for store operation.
This theme activity is aimed at Tmall platform merchants, and at the same time, it is aimed at Tmall global purchase service platform merchants.
2. According to the overall response of the theme activities, Tmall Mall will first choose the stores that can better serve customers (the preferred criteria include but are not limited to brand image, suitability of theme activities, customer requirements, opening time of physical stores, credit status, return risk, service guarantee, etc. ) to cooperate; Tmall Mall will choose but not limited to brand image, theme activity suitability, customer requirements, physical store opening time, credit status, return risk, service guarantee, etc. In terms of theme activities, Tmall Mall and merchants have completely free strategic cooperation.
Thirdly, in the theme activities of Tmall Mall, according to the overall management and maintenance of well-known brands, merchants often choose integrity-based regulatory measures (including but not limited to demotion, warning, banning, etc.). ) carry out rectification countermeasures. According to the specific situation of theme activities, stores are willing to follow the implementation plans of various activities formulated by Tmall Mall, which is also a necessary condition for Tmall Mall to choose stores to participate in theme activities.
Mail order rules
Shops should show the proof of the delivery place of their theme activity products in China (excluding Hongkong, China, Macau, China and Taiwan Province Province, China), except in special circumstances.
1. The theme activity goods under the following categories are all produced in remote areas *, and our store does not provide free mail service: clothes hangers, drinks, dairy products, rice, vegetable oil/condiments, sorting cabinets, bathtubs/showers, foot baths/tubs, suitcases and other categories.
2. There is no need to provide postage service for the following categories of theme activity products, but freight logistics * services should be provided in China where the theme activity products are located (excluding Hongkong, China, Macau, China, Taiwan Province Province of China and remote areas of China): household treadmills/large and medium-sized fitness equipment, treadmills/small and medium-sized fitness equipment, bicycles, battery cars, basic decorative building materials, home improvement main materials, electromechanical engineering hardware, mechanical equipment hardware and labor protection articles.
3. There is no need to display the free mailing service for the following categories of theme activity products: mobile phone number/package/Unicom value-added service, mobile phone/Unicom/telecom recharge management center, training and education, Tencent official QQ member area, online game recharge card, online game weapons and equipment/gold coins/account number/punch card/punch card, online recharge of daily life games and entertainment, beauty and skin care service, first aid service, localized life service and freshness. Vegetable products, eggs/vegetable products, seafood/seafood/seafood, raw meat/meat, etc. /Meat, raw meat/meat, ice cream/frozen food, subscription to newspapers and magazines, household goods/business services/office furniture, whole house furniture customization/project construction/project supervision, large fish tank *, new car/used car, complete vehicle (agent)
Four, Tmall (except chain stores, electronic products to get coupons) order information, 88 yuan/piece, free of mail.
If the products and stores meet the rules of Tmall Mall's New Year celebration promotion, then make an appointment quickly. Although the promotion scope of Tmall Mall's new year celebration is not as big as double eleven and double twelve, if the business partners actually operate properly, they can still increase the sales of many stores! Practice quickly!