In the past, practitioners in the fitness industry had such pain points. They are highly professional, and they have a sticky customer base. Moreover, just teaching courses or selling fitness cards does not tap the full value of customers, but suffers from the lack of a professional product supply platform to provide rich, cost-effective and reliable products. The rapid application of small program e-commerce retail platform in fitness industry has solved this problem. By providing customers who meet the needs of the fitness industry, we can tap the purchasing potential of some users who have the highest and most accurate correlation with sports and fitness. Increasing the value of existing customers is the meaning of new retail.

Of course, this is just the impact of WeChat applet on running. Everyone knows that the application scenario of WeChat applet is offline, especially in physical stores. Of course, this is undoubtedly good news for many physical stores. After all, the development cost of small programs is low, and the development model is simple, which many physical stores can afford. Especially now, the introduction of fuzzy search and "nearby shops" into WeChat applet will be more conducive to offline sports gyms to promote their products and services.

Of course, although the emergence of WeChat applet gives the sports and fitness industry an opportunity, it cannot be promoted only by WeChat applet. After all, WeChat applet is just a promotion tool. Offline stores such as gyms should combine WeChat applet with official WeChat accounts, enterprises and self-media platforms to create more value for themselves.

Wechat applet has now begun to spread to various industries. Nowadays, losing weight, beauty and fitness have become a trend, and exercise is becoming more and more popular. Therefore, many people think of starting a business in the sports and fitness industry through WeChat applet.

What are the advantages of sports WeChat applet? The following points can bring you some enlightenment:

1, WeChat applet is built on WeChat. I believe everyone knows that WeChat has nearly 900 million user groups, and monthly activities have always ranked first. Therefore, the user traffic it brings is huge, and simpler applications will definitely attract many users.

2. With the continuous updating of the functions of Zhang Xiaolong WeChat applet, the applet can now support the fuzzy search of some words, and the functions of nearby shops will also be opened. This news is of great significance to offline stores. Users can search in the WeChat applet to find nearby shops, or they can use fuzzy search. For offline sports gyms, there is no need to do offline fitness promotion. Wechat applet can bring many offline customers.

3. The development cost of WeChat applet is low and simple, which gives the sports and fitness industry more opportunities for trial and error, and can be continuously improved according to its own needs. Unlike the rigid development model of APP, once it is modified, it will undoubtedly be redone, and the development cost of APP is very high.

At the same time, for users, how to choose sports and how to choose a gym will be solved. We only need to search on WeChat, and we can find many gyms, user comments, and some knowledge-sharing WeChat applets, which are of great significance to users' choice.

5. The popularity of the sports WeChat applet lies in the high degree of fit of its application scenarios. Users can choose applets with different functions according to their needs. The key is to occupy less memory, and everyone will not suffer because of using a small program. Of course, this is for the app. After all, no one wants to download too many apps when the memory of the mobile phone is limited.