As for the name of the hotel on the tall building, we often hear that the Buddha depends on gold and the man depends on clothes. So a famous hotel should not only have good service quality and first-class environment, but also have a warm and resounding name. Next, I will share with you the name of a tall hotel.

The principle of hotel name 1 hotel name on the high building.

First, the name of the restaurant (which should comply with the Regulations on the Administration of Enterprise Name Registration) should use Chinese characters.

It should be easy to read, remember and pronounce, so that customers can hear clearly and clearly the name of the store without ambiguity. For example, Xinxing Roast Duck Restaurant can be easily understood as Xing Xing Roast Duck Restaurant or Star Roast Duck Restaurant. Another million restaurant can easily be heard as a white million restaurant.

It is not easy to have too many words when naming a shop, otherwise customers will have difficulty in reading and remembering, and the effect will inevitably be bad. For example, Fu Lan Yong Fu Lou Roast Duck Home Restaurant is awkward to listen to and hard to remember. After a long time, I was not impressed, but weakened my popularity.

Second, the name of the store is not easy to use with too many strokes, or the pronunciation is uncommon.

This will add unnecessary troubles to ordinary customers, such as restaurants and Ran Ran home-cooked dishes. In other words, when naming a restaurant, the words should be concise and use formal simplified words.

Third, the name of the restaurant should not be too tacky.

Some names not only sound uncomfortable, but also lack cultural literacy, and even some store names will mislead customers. For example, Chikan Restaurant, Solid Jiaozi Restaurant and Weihushan Bandit Chicken Shop. For those store names that can't produce good results, try not to use them.

Fourth, you must give the restaurant a veritable name.

Don't name the original restaurants with small scale and average grade as XX Hotel and XX Building. There are also some restaurants that go to great lengths to name their restaurants, always trying to confuse them with famous restaurants and adopt different methods to name their restaurants, such as Tan Jiacai and Tan Jiacai, Quanjude Roast Duck Restaurant and Quanjude Roast Duck Restaurant, Roast Duck, Daquanli Roast Duck and Big Roast Duck. To prevent suspected infringement.

Fifth, remember to pay attention to relevant legal taboos when naming restaurants.

Store names that have a bad influence on political consciousness will mislead customers, such as Toyo Hotel, Republic of China Hot Pot City and Japanese Restaurant, which will have a bad influence on society and should be banned.

Common methods of hotel naming

First, name the hotel after its surname.

Restaurants have long been named after their surnames, such as Tan Jiacai, Barbecue Season, Capricorn Plum and Pie Week. The similarities between these stores not only highlight their surnames, but also reflect the specific contents of their operations from their names.

For example, although the name of the barbecue season is not clear, we can know that the boss's surname is Ji, which is a restaurant that manages Beijing barbecue. By analogy, that pie week was also a restaurant opened by a boss named Zhou who sold both pies and porridge. This naming method can make customers see at a glance and analyze the specific content of the business through the store name.

Second, name the hotel after the place name.

Restaurants named after the districts, counties or streets of a city are not uncommon. The advantage is to highlight the area, understand the geographical location and orientation of the restaurant, and it is easier to find meals. For example, Zhengyangmen restaurant should generally be around Qianmen Street, and Di 'anmen snack bar and Xinjiekou hotel should definitely be around Di 'anmen and Xinjiekou.

However, customers should be reminded that there are many repeated place names in Beijing, and special circumstances should also be considered. For example, there are at least two places in Beijing, one is called Dongsanlihe in Chongwen District, east of zhushikou, and the other is called Xisanlihe in Xicheng District, which is more than ten kilometers apart.

Binhe Road and Shuncheng Street are more than one place in Beijing. In the past, all the city gates (outside the seven gates of Jiuli) were called Binhe Road and Shuncheng Street. In order to facilitate customers to eat, when naming a restaurant, you should tell customers the detailed address and orientation of its store.

Third, name the hotel with flavor.

Some restaurants not only have surnames and regions, but also try to highlight their own business contents and specific flavor characteristics. For example, the old Beijing Jagged King Noodles serving old Beijing pasta, Chongqing Hotpot City serving authentic Sichuan cuisine, Kutokuhayashi Vegetarian Restaurant and so on. Customers will clearly understand that this is a vegetarian restaurant.

A restaurant named after its flavor can not only make customers know its flavor characteristics at a glance, but also save customers time and use meals in a targeted way.

In addition to the above restaurant naming methods, there are many places worth mentioning for reference. For example, the naming method is based on numbers from one to ten and from one hundred to one thousand. Like Yijingju, Liangyixuan, Sanxian Steamed Dumplings Restaurant, Hayes Restaurant and so on. There are also naming methods of directions, such as east, south, west, north, middle, up, down, left and right.

There are also meaningful names, such as blessing, luck, longevity and happiness. Of course, there are many ways to name restaurants, but the name of the store should be related to the specific connotation of the restaurant and practical.

Matters needing attention in hotel naming

1. Hotel naming should conform to the hotel concept and service purpose, which is helpful to shape the hotel image. For example, the word "Bluebird" in "Bluebird Mansion" is really like an island in the blue ocean, quiet and peaceful. In order to provide people with a place to rest, it confides the feeling of "bluebird" to consumers, thus establishing a good hotel image.

2. The name of the hotel should be short and lively. Names are short, short strokes, easy to communicate with consumers and easy for consumers to remember. At the same time, it can also arouse the public's reverie, which has richer significance. Generally, it's best to use two words as the company name, because the limited company behind is added by every company. Unless you have three or four good words, it's best to use sad words, which sound easy to remember and capable, like Procter & Gamble, which sounds like toiletries.

3. Hotel naming should have extraordinary verve, impact and charm, giving people a shock. For example, Si Tong Group's "STONE" is taken from the homonym of English stone, which means stone, symbolizing the constant impact of hard stones on the high-tech frontier.

4. Hotel naming should have its own uniqueness. Personalized hotel names can avoid being identical with other hotel names, avoid confusing public memory and deepen public impression of hotels. For example, Beichen of Beichen Group and Sony of Sony Group have unique and impressive names, and some companies can also name their companies after their hometown or city.

The name of the hotel should be loud and easy to remember. Such as McDonald's and KFC, are loud and rhythmic, so they have great communication power. The name is awkward, and the sense of rhythm is not strong, which is not conducive to the pronunciation effect and spread, and it is difficult to reach the knowledge of the public. It's best not to use uncommon words when naming hotels, otherwise no one will know them and no one will remember them at all.

6. The name of the hotel should be full of auspicious colors. For example, Goldlion of Goldlion Far East Co., Ltd., formerly known as "Golden Lion". Considering that "Golden Lion" means the loss of gold when expressed in some local dialects, it is a taboo and unlucky name, so the name of "Golden Lion" is changed to "Goldlion" to bring people a lot of money.

The name of the hotel in the high building. Analysis of common words in hotel names.

(1) Name the hotel after its natural beauty.

As an important part of China's traditional culture, Taoism, which advocates nature, plays an important role in the long history of the Chinese nation for thousands of years.

Laozi, the founder of Taoism, advocates natural inaction. He advocates natural beauty and opposes artificial carving and artificiality. Zhuangzi, another representative figure, further enriched and developed Laozi's view of nature, and repeatedly emphasized the ideas of "being simple and worldly can't compete with it for beauty", "respecting nature and emphasizing truth" and "being born after carving simplicity".

This Taoist thought has been fully reflected in the naming of hotels. In the words used in hotel naming, we can easily find some natural entities, such as river, sea, lake, mountain, sky, flower and star. Hotels with these proper names are named Holiday Inn on the Yangtze River, Tianhai Hotel in Hangzhou, Liangmahe Tower in Beijing and Seaview Hotel in Hangzhou. "River", "sea" and "lake" are all entities that people need to know from birth and are important components of nature. Taoist thought of taking nature as beauty is based on such a natural entity.

(2) Name the hotel as auspicious.

The word auspicious appeared more than two thousand years ago. Zhuangzi: "An empty room is a longevity, and good luck stops." Auspicious culture can be said to be the crystallization of China people's wisdom. It includes not only countless auspicious words, words, couplets, but also auspicious gods and mascots. The ancients often attached a certain phenomenon in nature as an auspicious omen, which is also inseparable from the Taoist thought of advocating natural beauty. The following is a list of words frequently used in hotel names and their auspicious meanings in China culture.

(1) The word "Hua" is commonly used in hotel names: ancient Han people called themselves Huaxia, so China called it "Hua", which means brilliance, brilliance, prosperity and essence. Hotels named after Hua are: Beijing Huameilun Hotel, Beijing Huadu Hotel, Hangzhou Huayang Hotel and Xinhua Hotel.

(2) The word "gold" is commonly used in hotel names: it means money and is a metaphor for value and nobility. Hotels named after the word "Jin" are: "Beijing Hotel" and "Chengdu Jingang Hotel".

(3) The word "new" is commonly used in hotel names: new or experienced, as opposed to "old" and "old", such as newcomers and new things. The name of the hotel with "new" is "Xinshulian Hotel".

4) The word "Rui" is often used in hotel names: at first it refers to jade as a token, and later it has auspicious meaning, such as, and so on. The name given to the hotel with "Rui" is "Ruibao Hotel in Tang Dynasty, Hangzhou".

(5) The word "gold" is commonly used in hotel names: bright and gorgeous colors give people noble and beautiful emotional enjoyment. The hotel is named after "Jin": "Chongqing Jintai Hotel".

(6) The word "Hao" is often used in the name of a hotel: it describes outstanding talents and also means bold. The hotel is named after "Hao": "Chengdu Haosijia Hotel Apartment".

The ideological connotation of hotel naming.

First, give the hotel a name according to the concept of home.

Ancient human beings' thinking and exploration of survival wisdom can be divided into two directions: one is to face nature, explore nature and know nature. Make people gain the initiative in the interaction with nature; On the other hand, it is to face people themselves, explore life, reflect on history, and adjust (straighten out) the relationship between people and between people and society.

Family relations and other issues have been involved as early as the Book of Changes, emphasizing the way of family harmony, pursuing virtue and so on.

China people attach importance to the concept of home mainly in two aspects:

First, words related to the concept of home, such as "Yuan", "Fu", "Garden", "City" and "Bay", can remind people of a space surrounded by walls. In such a space, people will have a sense of security and belonging, just like the feeling of "home" to some extent.

On the other hand, hotels are named after cities. Among the selected hotel names, as many as 80% hotels use the names of local cities to name hotels, which also shows people's recognition of their cities, regions and even countries, just as Chongqing people will call themselves "mountain people" and China people call themselves "descendants of the Chinese people", and they are a "big family".

Second, the influence of traditional culture on hotel naming

China is a country with a long history and tradition. In the feudal society of more than two thousand years, our ancestors created splendid Chinese civilization. As long as the Chinese nation exists, feudal culture will play a more or less important role in the future historical process. So in the 2 1 century today, we can still see the shadow of feudal culture in hotel names, but these "shadows" no longer have "feudal color", and they are more transformed into a symbol.

(1) The word "dragon" is often used to name hotels: a magical animal with scaly horns and claws that can make love in ancient legends. In the feudal period, the dragon was regarded as the symbol of the emperor, and the name of the emperor and the emperor's articles was preceded by the word "dragon". Dragons are now used to show dignity and inviolability. The hotel is named after the word "dragon": "Beijing Zhaolong Youth Hostel".

(2) The word "emperor" is often used to name hotels: the ancient emperor of China was called "emperor" and "emperor" became the representative of feudal culture. Hotels named after the word "yellow" include: Crowne Plaza Hotel, Crowne Plaza Hotel and Royal Beijing Hotel.

(3) The word "Jun" is often used to name hotels: in ancient times, "Jun" was called the best ruler, and later it evolved into a respectful title. The name of the hotel with the word "Jun" is "Chongqing Carlton Hotel".

Thirdly, the cultural connotation of locative words in hotel naming.

In Chinese, locative words have specific cultural connotations when combined with other words. Gao Yuanshi believes that "locative nouns are a cultural phenomenon infiltrated and implied in Chinese vocabulary, which not only shows the geographical environment characteristics of the survival and development of the Han nationality, but also shows the characteristics of interpersonal relationships and customs of the Han nationality society." That is to say, in China culture, locative words are not only simple locative expressions, but also endowed with rich cultural connotations by Chinese descendants. The form of hotel naming is as follows:

(1) The meaning of the word "east" when naming a hotel: the direction in which the sun comes out. Moderator: In ancient times, the theme of etiquette was in the east and the guest seat was in the west, so the host called it East. The names given to hotels with the word "East" include "Beijing Grand Hyatt" and so on.

(2) The meaning of the word "West" in hotel naming: as opposed to "East", it can be used to refer to guests. Hotel names with the word "West" include "Best Western Meiyuan Hotel" and so on.

(3) The meaning of the word "zhong" in the hotel name: the abbreviation of China is also the representative of the golden mean, which emphasizes that Confucianism should not be too high, impartial and too good. Hotels named after "Zhong" include "Beijing China Travel Agency Building" and so on.

Mr. Chen Yuan mentioned in "On Sociolinguistics": "We can observe the variation of language from the changes of social life; At the same time, we can explore the changes and prospects of social life from the changes of language or the remains of language. "

Through the analysis of the names of star-rated hotels, this paper draws the conclusion that the traditional culture of China is recognized by specific hotel consumers, and the influence of culture on people involves many aspects of people themselves and society. People's choice and use of language in social life is also one of the silhouettes of culture.

In the analysis of hotel naming words, most words such as "Kai", "Si", "Te", "Ge" and "Er" are transliterated in foreign languages. From this perspective, foreign words, cultures and ideologies have gradually entered our field of vision, but whether and to what extent foreign cultures have influenced China culture still deserves our attention and study.