"At that time, there may be white-haired people on the bus, and no one has to give their seats to anyone. At that time, maybe all the houses had elevators, and many basketball courts were turned into battlefields. At that time, the old man rented a car and served as a waiter ... "When such a scene is presented to you, will your mouth turn into an" O "in surprise? Think about it, the old man's back is shaking in front of you, and he is with you every day. Does this life make you feel terrible in the future?
Perhaps the scene described above is exaggerated, but the following sets of data will really make you feel stressed and nervous: According to the data released by the United Nations at the Second Assembly on Ageing, by 2025, the elderly population in China will account for 20% of the total population, and by 2050, it may even reach 40%. By the end of 2004, there were 263,335 retirees in our city. Such a huge elderly population has become the largest in the world, which also indicates that China is increasingly entering an aging society.
In 1970s, China began to implement family planning. In just over 20 years, more than 300 million people have been born in China, and there are more and more one-child families. However, because the birth population lags far behind the growth rate of the elderly population, a series of social problems have emerged, such as the decrease of young and middle-aged labor force, the increase of the proportion of elderly support, the plight of the old-age care system, and so on. All these problems show us a question: who will care about and respond to family planning in a few decades? What kind of pension do they need?
Apartment for the aged is heating up slowly.
The population of elderly people over 60 years old in China is close to 65.438+0.2 billion, and the proportion of elderly people suffering from various diseases is as high as 60%-80%. The situation that only-child couples have fewer children will also make these people rely more on community services and choose new ways of providing for the elderly. In recent years, the emergence of apartments for the elderly provides a brand-new way for the elderly.
The apartment for the aged refers to the old-age residence which not only embodies the home-based care for the aged, but also enjoys various services provided by the society, and belongs to the category of institutional care for the aged. In big cities like Beijing and Shanghai, apartments for the elderly have become very common, with low, medium and high grade. The Policy Office of China Research Center on Aging conducted a survey of more than 600 middle-aged and elderly people aged over 50 in Beijing/KLOC-0. It was found that more than 1000 people wanted to live in apartments for the elderly, and some apartments for the elderly were still overcrowded, so apartments for the elderly became more and more popular among the elderly.
The earliest apartment for the elderly in our city was opened by the Social Welfare Institute in 1996, with self-care, semi-self-care, and full-course nursing services, with different fees. In recent years, welfare homes in counties are also actively expanding to comprehensive welfare service places for the elderly. For example, Longhua, Kuancheng, Chengde County, Ruth and other places have better conditions, and some elderly people have lived in apartments for the elderly, but the number is small.
In addition to public welfare apartments invested by the state, many individuals in our city have invested in setting up apartments for the elderly in recent years, but many of them have failed due to poor conditions and large capital investment. At present, the only apartment for the elderly invested by individuals in the urban area is Ganshouyuan Apartment in Shidongzigou Village, where about 20 elderly people live.
Why are the apartments for the elderly left out?
From 1996 to nearly 10 years now, the development of apartments for the elderly in our city is not rapid. Besides being limited by regional economic conditions, people's traditional ideas also affect the expansion and development of apartments for the elderly. The reporter once asked 10 whether the elderly over 50 would like to live in an apartment for the elderly. Only two elderly people expressed their willingness, and the other eight elderly people said that they would not go to the apartment for the elderly as long as it was convenient to move.
In an interview with the Municipal Social Welfare Institute and the Ganshouyuan Senior Apartment, the reporter found that the elderly people who stayed were basically over 70 years old and could not take care of themselves. Many people need semi-nursing or full-nursing services, and most of these elderly people are eccentric, often quarreling and critical of nurses, so it is difficult to integrate with others. When asked about the feelings of coming to the apartment for the elderly, many old people are indignant at their children's sending them here and complain that their children are unfilial. Some elderly people are unwilling to express their views when asked by reporters, and they are also unwilling to disclose their home addresses, children's names and work units, for fear of losing face to their children. In the welfare home, the reporter happened to meet a pair of children who sent their old father to the apartment for the elderly, but as soon as the children heard that there was an interview with the reporter, they immediately hid and firmly expressed their unwillingness to be interviewed. The accompanying staff of the welfare home told the reporter that it was a good job for their children, probably because they were afraid that it would have a bad influence on them. In some people's impression, the nursing home is to solve the problem of "three noes" (no children, no dependence, no economic strength). If the elderly at home are sent to the elderly apartment, they will be laughed at by relatives and friends, and will be accused of unfilial. Old people are used to the traditional concept of raising children to prevent old age, and would rather live with their children and be wronged than live in an apartment for the elderly.
In the interview, the reporter found that the poor conditions, incomplete facilities and lagging hardware of the elderly apartments in our city are also a reason for the slow development of the elderly apartments. The oldest apartment for the elderly in the urban area was established by the Municipal Social Welfare Institute 1996. By 10 years ago, the house had become obsolete, and it smelled bad and looked dirty and messy. Because the charging standard was set when the apartment for the elderly was established, with the increase of prices in recent years, the monthly charge is no longer equal to the expenses of an elderly person, so many elderly people are not satisfied with the three meals a day and the services provided. The person in charge of the apartment for the elderly is also full of grievances. "An old man who can take care of himself, we only charge him more than 300 yuan a month. Except for three meals a day and accommodation, this money is not enough for an old man to spend a month. The charging standard in our city is the lowest in the province. " Limited by economic conditions, most private apartments for the elderly are located in remote areas, with inconvenient transportation and unsatisfactory food and services. The leisure activities of the elderly are monotonous, and they can only watch TV or play mahjong in a small room, which leads to the poor spiritual life of the elderly living in the elderly apartment. Many old people in Lacrimosa miss their relatives and friends, and they are very averse to apartments for the elderly.
Where is the way out for the elderly apartment?
In some economically developed big cities in China, apartments for the elderly are developing rapidly and improving day by day. Apartment for the elderly is not a special place for the elderly in the traditional sense, but a multifunctional place integrating leisure, residence, entertainment and service. In view of the income of the elderly at different levels, some developers have established some middle and high-grade apartments for the elderly. Old people pay different fees and enjoy different services. For example, retired people with high income, children in other places and stable income will mostly choose high-end apartments for the elderly and enjoy various thoughtful services such as housing, medical care and supporting facilities.
Apartment for the elderly was built in northern Europe in 1970s, and now it has become popular in developed countries. For example, Singapore has specially built a residential area for the elderly. The house is specially designed for the elderly, with convenient wheelchairs and special doors. Social welfare institutions operate community service stations in apartments, and specialized personnel provide services at home. There are also "silver hair houses" in Japan, where elderly couples or singles over 60 can stay, and nurses, security guards and other service personnel provide meticulous and perfect services. In recent years, some developers and operators in China have paid more and more attention to the "silver-haired market" and built houses specially suitable for the elderly in some cities. The prospects are promising, which also provides some reference for some operators in our city to explore the "elderly market".
The arrival of an aging society is inevitable, and the elderly, a huge group, has attracted more and more attention from the government. How to make the elderly stop worrying about the house and let more elderly people enjoy their old age is a problem that we need to solve in the future. The emergence of apartments for the elderly provides a good solution to the problem of providing for the elderly, but as a new thing, it will take some time for people to accept and recognize it in a short time, but we believe that the time will not be too long, and people can't refuse this trend, because no one can refuse to get old! Our reporter Wang Haixia.
The following is a case for your reference.
Project category: general investment projects
Xianjia Senior Apartment is located in Xianjia New Village, a national civilized community demonstration site and a national property management demonstration community, about 2 kilometers away from the municipal party committee and government, with superior geographical conditions, convenient transportation and beautiful environment. The public facilities in and around the community are complete, which is the welfare for the elderly to cultivate themselves and support their lives.
Market prospect: the global aging problem is becoming more and more serious. How to make the elderly "have a sense of security, income, learning and happiness" is a major issue facing the government and society. Opening apartments for the elderly is a good way to solve this problem, which is the general trend. It can share the worries for the government, explain to the society, benefit the people, and make operators profitable, with broad prospects.
Location and conditions of the apartment:
Xianjia Apartment for the Aged is located in Xianjia New Village, which is a green and elegant residential community, adjacent to Henan Medical College and Xiangya Third Affiliated Hospital of Central South University in the east, Hunan Business School in the west, municipal party committee and government in the north and Tongzipo Road in the south. 109, 1 18, 30 1 and 603 buses all pass here. There are large green leisure squares covering an area of 60 mu, swimming pools, tennis courts, national fitness facilities, community health service stations, posts and telecommunications, banks, schools, hotels and other commercial outlets and other service facilities.
Construction scale:
The total construction area of the apartment is 3,270 square meters, and the greening rate is 38%. 59 apartments with one bedroom, one living room, one bathroom and one kitchen. Among them, the first building has a building area of1.533m2 and a capacity of 32 sets; Building No.2 covers an area of 1.737 square meters and has a capacity of 27 sets. There are restaurants, activity rooms, roof gardens and other places of life and entertainment in the apartment.
Project progress: The project has been completed.
Mode of cooperation: leasing, joint venture and cooperative operation.