First, the bustling CBD (commercial) center;

Second, the surrounding areas are high-grade residential areas;

The third is the internal fitness club in the senior residence and villa area.

Shop location needs to investigate and analyze the surrounding people, investigate the market prospects, and the possibility and percentage of surrounding people developing into your customers.

Second, understand the property standards of fitness clubs

It is not difficult to find a prosperous business center or high-end community, but it is difficult to find a suitable property. The location of fitness club is aimed at the concern and requirements of property;

Property hardware: property issues such as story height, column spacing and whether the load is a frame structure. Speed Miracle Gym does not need to buy large-scale fitness equipment, but it will also have corresponding sports impact. So be sure to ask about the load on the floor.

Hot water: some properties have no hot water design, and fitness customers need hot water and boilers. It's best to use a boiler with low valley electricity to reduce energy consumption, and there should be a corresponding location suitable for placing the boiler.

Fresh air volume: the fresh air volume designed by general property can not meet the needs of human body during heavy exercise, and the fresh air volume equipment needs to be reformed; If developers want to introduce fitness customers from the beginning, they should consider the problem of fresh air. It is generally required that the fresh air volume should reach 30 cubic meters/person/square meter.

Advertising space: the property should provide enough advertising space for fitness customers to achieve the purpose of guidance and publicity; Su Jian Miracle Gym needs a pre-sale card period before opening, so the owner needs to provide the corresponding pre-sale card location.

Parking space: Fitness consumers usually drive cars, so the property should provide enough parking spaces.

Rent: Get to know their rent standards in the property office and see how to pay rent more cost-effectively, which can reduce the rent cost, which will also reduce your room opening cost. Because the miracle gym doesn't need to buy a lot of fitness equipment, the rented area will be much smaller than the traditional gym, depending on the number of your target members. General 100 square meter is enough.

Entrance and exit: know the entrance and exit of the store. The easier it is to get in and out, the easier it is to retain customers.

Three, fitness club location value evaluation index

1. Surrounding environment

(1) Office buildings and commercial buildings within 500m: the grade and number of floors of commercial buildings, the names of major companies, the professional nature of major workers, the exploitable capacity and potential, and the availability of supporting facilities.

(Community situation within 3km: analysis of community size, number of households and their characteristics, exploitable capacity and potential, and availability of supporting facilities.

Note: ability refers to the difficulty of market development; Latency refers to the possibility of the target population spending in health clubs.

(3) Analysis of the surrounding consumption places of similar products, such as entertainment places, cafes, beauty salons, etc.

2. Traffic conditions

Analysis of surrounding roads (1)

(2) Analysis of the number of buses

3. Flow analysis

This paper mainly analyzes the traffic and people flow of the clubhouse facade facing the road.

4. Competition analysis

(1) Analysis of similar products within 300m: number, scale and price of health clubs. , the establishment of competitive coefficient analysis table, find out the main competitors and focus on analysis, it is best to have good countermeasures.

(2) Analysis of alternative products within 300 meters: Analysis of other fitness, sports or leisure and entertainment places, such as spa, sauna massage, bowling alley, etc.

5. Land prospect

Whether the future development strategy of the city has the development value of this plot.

6. The pattern around the building

Will the establishment of a fitness club have an impact on the surrounding life or business, and how many unpredictable and predictable troubles will there be in the future?