Muji is a Japanese grocery brand, which means a good product without brand logo in Japanese. Product categories are mainly daily necessities. Products pay attention to the concept of simplicity, conciseness, environmental protection and people-oriented, and there is no brand logo in packaging and product design. As a high-end home textile brand in Japan, HOYO towel is similar to MUJI in product concept, simple but extreme. Using kraft paper as a gift box and adopting the most advanced environmental reactive dyeing in the world all reflect HOYO's ultimate pursuit of quality.